Text marketing is everywhere. The ease and convenience of the simple marketing method are irresistible to all sorts of industries out there. Connecting with people by reaching them on the device they can’t live without makes complete sense. Even though a cell phone is a very personal device, people don’t mind being marketed to this way – as long as they maintain a level of control. Being sure to abide by a few simple rules and regulations will ensure that this level of two-way communication will work in everybody’s favor.
The most common industries using text marketing today are restaurants and retail stores. This form of marketing is brilliant for providing customers with coupons, promotions and discounts. Before, people used to clip coupons for savings – with mobile marketing, it is as if these coupons are sent straight to your cell phone. Restaurants in particular love how easy it is to let their customers know about dinner specials, happy hour deals, or special events. Staying in communication with customers is a surefire way of making sure they choose your establishment over any other. In a retail environment, SMS marketing is a perfect way to let shoppers know about sales, new merchandise, or provide them with mobile coupons for their next shopping trip. Perfect for this holiday season!
Marketing is the most obvious and most common use for text marketing, however a mobile platform can easily provide a few other benefits. A few industries that aren’t into advertising are discovering that SMS marketing can really benefit their business. Let’s take a look at a few examples. Churches are finding that implementing a text marketing campaign helps them stay connected to their members. It is a perfect way to let everyone who opts-in know about when services are being held as well as announcing who guest speakers may be. The best part about using text message marketing is that a church can send messages of enlightenment to worshippers. This allows the church to connect with individuals beyond the services.
Another industry finding success using text marketing – in a non-marketing manner – is doctor offices. This actually applies to doctors, dentists, veterinarians, or any industry that requires people to make appointments. Allowing patients to text-in their information, and give you the permission to reach them via text message, means that you can set up your database to receive automatic appointment reminders before their scheduled time. This can be a few days before, a day before, or even the day of. Providing people with a basic reminder allows them the opportunity to reschedule or cancel if they need to. Therefore your office will no longer experience no-shows, open time slots can be used much more efficiently.
The most common industries using text marketing today are restaurants and retail stores. This form of marketing is brilliant for providing customers with coupons, promotions and discounts. Before, people used to clip coupons for savings – with mobile marketing, it is as if these coupons are sent straight to your cell phone. Restaurants in particular love how easy it is to let their customers know about dinner specials, happy hour deals, or special events. Staying in communication with customers is a surefire way of making sure they choose your establishment over any other. In a retail environment, SMS marketing is a perfect way to let shoppers know about sales, new merchandise, or provide them with mobile coupons for their next shopping trip. Perfect for this holiday season!
Marketing is the most obvious and most common use for text marketing, however a mobile platform can easily provide a few other benefits. A few industries that aren’t into advertising are discovering that SMS marketing can really benefit their business. Let’s take a look at a few examples. Churches are finding that implementing a text marketing campaign helps them stay connected to their members. It is a perfect way to let everyone who opts-in know about when services are being held as well as announcing who guest speakers may be. The best part about using text message marketing is that a church can send messages of enlightenment to worshippers. This allows the church to connect with individuals beyond the services.
Another industry finding success using text marketing – in a non-marketing manner – is doctor offices. This actually applies to doctors, dentists, veterinarians, or any industry that requires people to make appointments. Allowing patients to text-in their information, and give you the permission to reach them via text message, means that you can set up your database to receive automatic appointment reminders before their scheduled time. This can be a few days before, a day before, or even the day of. Providing people with a basic reminder allows them the opportunity to reschedule or cancel if they need to. Therefore your office will no longer experience no-shows, open time slots can be used much more efficiently.
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