Creating an opt-in list for your Restaurant using the text message does not have to be a difficult process. Once you build your list of loyal customers, applying interactive marketing campaigns can be a lot of fun. Purchasing a list of random cell phone numbers is simply not an option. The main reason text message marketing is so successful, is because spam is almost non-existent. The mobile marketing industry intends to keep it that way. Besides, you wouldn’t want to give your restaurant a bad reputation. It isn’t hard to start compiling this list – especially if you provide a decent incentive. Guests have to opt-in – or text-in – in order to add themselves to your marketing database. In many instances, a little instant gratification can go a long way. For example: “Text BURGER to 96000 to receive 50% off your check!” Not many people will be able to resist such a deal, a discount simply for sending a text message? It’s a no brainer. Upon texting in for the deal, the customer will receive an instant reply asking for their confirmation to receive future marketing messages from your restaurant. They will most likely be so thrilled to save a few bucks at lunch they will be anticipating what you send them next.
Implementing a text message campaign in your restaurant doesn’t mean you need to completely forget about traditional marketing methods. The best way to make people comfortable with a new form of advertising is to blend it with something familiar. Billboards, posters, signs, or commercials are all forms of traditional marketing. For a restaurant, table tents are often a successful form of advertising a special or promotion. Post your call to action on a table tent, so that diners will see it right away upon being seated. Perhaps it is even a good idea to encourage staff members to talk about your text messaging promotion with customers, to answer any questions they may have on the spot. Once your opt-in list starts to grow, you can send mass messages to all of your customers. Let them know about meal specials, happy hour deals, or special events.
There are ways to program your messaging system to record when guests have an upcoming occasion, such as a birthday or an anniversary. From here, you can send them a text message offering them a prime table to celebrate, or a discount for their special day. A simple text message can really accomplish a lot for your restaurant. By making your guests feel comfortable, you can be certain they will be choosing your establishment over others to catch up with friends, connect with family, or even entertain business clientele. Text message marketing is a fantastic choice for restaurants.
Implementing a text message campaign in your restaurant doesn’t mean you need to completely forget about traditional marketing methods. The best way to make people comfortable with a new form of advertising is to blend it with something familiar. Billboards, posters, signs, or commercials are all forms of traditional marketing. For a restaurant, table tents are often a successful form of advertising a special or promotion. Post your call to action on a table tent, so that diners will see it right away upon being seated. Perhaps it is even a good idea to encourage staff members to talk about your text messaging promotion with customers, to answer any questions they may have on the spot. Once your opt-in list starts to grow, you can send mass messages to all of your customers. Let them know about meal specials, happy hour deals, or special events.
There are ways to program your messaging system to record when guests have an upcoming occasion, such as a birthday or an anniversary. From here, you can send them a text message offering them a prime table to celebrate, or a discount for their special day. A simple text message can really accomplish a lot for your restaurant. By making your guests feel comfortable, you can be certain they will be choosing your establishment over others to catch up with friends, connect with family, or even entertain business clientele. Text message marketing is a fantastic choice for restaurants.
No comments:
Post a Comment