Text marketing is one of the most effective ways for a restaurant to connect with customers. If your restaurant hasn’t embarked on a text marketing campaign yet, getting everything in order for the start of the New Year will really work to your benefit. With text message marketing, the uses are ever expanding and the marketing technique has truly proven to be not only highly effective, but incredibly versatile as well. When it comes down to it, connecting with customers is the ultimate goal. Sure, everybody loves a deal – but they also enjoy feeling appreciated for their business, and that is where your restaurant can stand strong, and stay ahead of your competition.
A great restaurant motto for the New Year is “Consistency is the key to loyalty.” Keeping this in mind at all times will set the stage for a successful marketing campaign – and consistency when it comes to service, food quality and atmosphere is a great idea too! People like to know what to expect when it comes to their favorite restaurant. This is why they come back with friends and family. Text marketing only enhances this, and will ensure your restaurant is first choice every time.
If you haven’t learned more about text message marketing, and how it works for your business, make this your New Year’s resolution. Perhaps your restaurant already has text marketing campaign working, good for you! This places you ahead of the game, which is a great place to be for 2013. This doesn’t mean you are off the hook when it comes to making restaurant resolutions – it just means that you are in a position to take your marketing efforts to the next level. Here are some suggestions for restaurant text marketing resolutions to consider:
1. “We will remember timing is everything.” In a restaurant, timing messages properly is essential. People notoriously make last minute decisions regarding meals, and a smart restaurant knows this, and can capitalize. Send a lunch special message around 10 or 11am. It’s after breakfast, and most likely customers will be thinking about lunch – you can sway their decision your way!
2. “We will make an effort to celebrate.” People love to celebrate, and one of the most common ways to do so is by dining out. Take careful note of your restaurant guests, and their special occasions. Birthdays and anniversaries are certainly dates to be kept on file. Schedule a text message to go out to those particular customers, offering them a special promotion in honor of their special day. You can be sure they’ll choose your restaurant to celebrate their milestone!
3. “Create a VIP program.” In other words, reward, reward, reward. Make sure your loyal guests are rewarded for returning to your restaurant. Establishing “regulars” will create a solid reputation for your restaurant.
A great restaurant motto for the New Year is “Consistency is the key to loyalty.” Keeping this in mind at all times will set the stage for a successful marketing campaign – and consistency when it comes to service, food quality and atmosphere is a great idea too! People like to know what to expect when it comes to their favorite restaurant. This is why they come back with friends and family. Text marketing only enhances this, and will ensure your restaurant is first choice every time.
If you haven’t learned more about text message marketing, and how it works for your business, make this your New Year’s resolution. Perhaps your restaurant already has text marketing campaign working, good for you! This places you ahead of the game, which is a great place to be for 2013. This doesn’t mean you are off the hook when it comes to making restaurant resolutions – it just means that you are in a position to take your marketing efforts to the next level. Here are some suggestions for restaurant text marketing resolutions to consider:
1. “We will remember timing is everything.” In a restaurant, timing messages properly is essential. People notoriously make last minute decisions regarding meals, and a smart restaurant knows this, and can capitalize. Send a lunch special message around 10 or 11am. It’s after breakfast, and most likely customers will be thinking about lunch – you can sway their decision your way!
2. “We will make an effort to celebrate.” People love to celebrate, and one of the most common ways to do so is by dining out. Take careful note of your restaurant guests, and their special occasions. Birthdays and anniversaries are certainly dates to be kept on file. Schedule a text message to go out to those particular customers, offering them a special promotion in honor of their special day. You can be sure they’ll choose your restaurant to celebrate their milestone!
3. “Create a VIP program.” In other words, reward, reward, reward. Make sure your loyal guests are rewarded for returning to your restaurant. Establishing “regulars” will create a solid reputation for your restaurant.
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