It is no secret that text message marketing for the restaurant industry is a fantastic way of connecting with customers. Restaurants are as much a place to socialize as they are a place to eat. Nowadays, people have so many choices when it comes to where they dine – this is why it is so important to make sure your restaurant stands out over the competition. For a restaurant, ensuring customers return is vital. Establishing a loyal customer database creates the “word of mouth” reputation that so many businesses strive for. Don’t forget that acquiring new customers is equally important, as one of the main goals for a restaurant should be to push customers out of their regular routines, plus this opens the door for expansion.
Text message marketing is a great way to accomplish both of these essential connections, and there are many different ways to go about the process. In order to figure out which direction to take your marketing campaign in as a restaurateur, take a look at the big picture. For example, restaurants are aware that certain days are busier than other days, like Fridays and Saturdays compared to Mondays and Tuesdays . . . right? Running a text marketing campaign geared toward Monday and Tuesday special deals is a better use of a marketing effort, as Fridays and Saturdays are days that don’t need any help when it comes to the business flow.
Another benefit of business flow awareness is staffing. This is an angle many restaurateurs don’t think about – and it is a nice benefit of strategically text message marketing on certain days over others. In order to keep a solid group of staff members working for your restaurant, you need to provide them with the hours they require to make a living. If you are able to keep the flow in your restaurant more consistent throughout the days of the week by using text marketing, you’ll also need consistency when it comes to staffing to accommodate your increased customer based on those previously slow days. Happy servers, cooks and bartenders lead to happy customers, this is important to keep in the back of your mind.
Another point to consider is what it is your restaurant does well. Maybe you are known for a certain food item – best pie in town, most authentic falafel, or perhaps your unique mojitos are to die for. Whatever it is – capitalize on it. For example, if your restaurant is known for having a wonderful brunch, your first reaction may be to use brunch to branch out and get people to come in for other meals throughout the day – and this is a good idea – but a better idea is to market your brunch specifically. Get new customers hooked on what you do best, and you’ll find your regular brunch goers may try a different time of day to dine.
Text message marketing is a great way to accomplish both of these essential connections, and there are many different ways to go about the process. In order to figure out which direction to take your marketing campaign in as a restaurateur, take a look at the big picture. For example, restaurants are aware that certain days are busier than other days, like Fridays and Saturdays compared to Mondays and Tuesdays . . . right? Running a text marketing campaign geared toward Monday and Tuesday special deals is a better use of a marketing effort, as Fridays and Saturdays are days that don’t need any help when it comes to the business flow.
Another benefit of business flow awareness is staffing. This is an angle many restaurateurs don’t think about – and it is a nice benefit of strategically text message marketing on certain days over others. In order to keep a solid group of staff members working for your restaurant, you need to provide them with the hours they require to make a living. If you are able to keep the flow in your restaurant more consistent throughout the days of the week by using text marketing, you’ll also need consistency when it comes to staffing to accommodate your increased customer based on those previously slow days. Happy servers, cooks and bartenders lead to happy customers, this is important to keep in the back of your mind.
Another point to consider is what it is your restaurant does well. Maybe you are known for a certain food item – best pie in town, most authentic falafel, or perhaps your unique mojitos are to die for. Whatever it is – capitalize on it. For example, if your restaurant is known for having a wonderful brunch, your first reaction may be to use brunch to branch out and get people to come in for other meals throughout the day – and this is a good idea – but a better idea is to market your brunch specifically. Get new customers hooked on what you do best, and you’ll find your regular brunch goers may try a different time of day to dine.
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