Using Text Message marketing for the Real Estate industry is a creative approach to connecting with potential buyers. More and more businesses out there are discovering SMS marketing – how effective it is, and how simple it is to implement. Everyone owns a cell phone, and there is a fairly high chance that they have it with them most of the time, right? It makes perfect sense to use this outlet to connect with people on a marketing level. When done correctly, it is easy to establish a personal connection with a potential client or customer. More people use their mobile phone to send and receive text messages over dialing phone calls nowadays! Text messaging is convenient, instant, and quick. This makes the technology a lot more appealing than finding the right moment to make a phone call, or check lengthy email messages.
Using the text message to apply to the real estate market is a great way to pinpoint people who are truly interested in buying, and those who may be just a waste of time. Time is valuable to realtors, therefore using it more productively is very much a priority. For you – the real estate professional – to begin the process of using SMS in your business, it all starts with the sign.
Obviously you will place a “For Sale” sign in the front yard of the property you are marketing. The trick here is, to jazz it up a little. Include a call to action on your sign. “Text 123MAIN to 96000 for more information.” This way, people who drive by, or happen to be walking their dog through the neighborhood can send a quick text to learn more about the property. Some people say include your phone number on the “For Sale” sign also, and that isn’t a bad idea. However, nowadays – there isn’t anyone out there who isn’t capable of sending or receiving a text message. Even those who don’t own a smartphone are in on this technology.
A decent text message marketing service will provide you with a keyword assigned to each individual property, so that you will be able to track which properties your various opt-ins are interested in – you’ll be able to follow up in no time! Upon texting-in, the potential buyer will be able to view the number of bedrooms, number of bathrooms, listing price, gas or electric, square footage, pictures, yard specs, and most importantly – your contact information. Some realtors may even want to include a virtual tour, or create a separate link for a mobile business card. Text message marketing for real estate truly works because it is versatile and customizable to each individual realtor, as well as each individual property.
Using the text message to apply to the real estate market is a great way to pinpoint people who are truly interested in buying, and those who may be just a waste of time. Time is valuable to realtors, therefore using it more productively is very much a priority. For you – the real estate professional – to begin the process of using SMS in your business, it all starts with the sign.
Obviously you will place a “For Sale” sign in the front yard of the property you are marketing. The trick here is, to jazz it up a little. Include a call to action on your sign. “Text 123MAIN to 96000 for more information.” This way, people who drive by, or happen to be walking their dog through the neighborhood can send a quick text to learn more about the property. Some people say include your phone number on the “For Sale” sign also, and that isn’t a bad idea. However, nowadays – there isn’t anyone out there who isn’t capable of sending or receiving a text message. Even those who don’t own a smartphone are in on this technology.
A decent text message marketing service will provide you with a keyword assigned to each individual property, so that you will be able to track which properties your various opt-ins are interested in – you’ll be able to follow up in no time! Upon texting-in, the potential buyer will be able to view the number of bedrooms, number of bathrooms, listing price, gas or electric, square footage, pictures, yard specs, and most importantly – your contact information. Some realtors may even want to include a virtual tour, or create a separate link for a mobile business card. Text message marketing for real estate truly works because it is versatile and customizable to each individual realtor, as well as each individual property.
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