When it comes to SMS marketing, there are two types of customers you’ll want to target for your business. Regardless of which industry you business is in, there are new customers, and there are existing customers. Many businesses tend to place their focus on obtaining new customers. Marketing to get new business is very important, however it is equally – if not more – important to make sure your current customers get the special treatment they deserve. The best customer for any business out there is a return customer. This is commonly known as relationship marketing. Generating repeat business is the way a business owner can establish a solid reputation in the community, not to mention, this can even lead to a word-of-mouth form of building a customer database. This is the ultimate goal, because not only is it elusive – it is powerful, and best of all, free!
SMS marketing provides a highly successful technical way to reach out to existing customers, however a little instinct is needed on the part of the business owner as well. Messages to existing customers need to feel personal and they need to be significant enough to establish their trust and loyalty. It’s important to remember that your customers are human beings, not just consumers. Here are some simple guidelines when it comes to creating your relationship SMS marketing campaign.
Offer something of value. You’ve heard this a million times, but it is even more applicable here. Your communication should speak directly to what customer wants or needs. You don’t want to waste anyone’s time, so provide a message that is relevant and it will go appreciated. Using a survey or list segregation can help in this process.
Make your message unique. You don’t need to be obscure to use slang to stand out from the crowd, but try your best to think beyond the formal office language. People have a tendency to tune out such speech. Keep it casual. You want your business to come off friendly and approachable, yet intelligent.
Make it last. Of course you’ll want your relationship marketing to last the lifetime of the customer. The only way to get to there is if your system can remember everybody for years ahead. Keep track of each customer’s shopping history – even from ages ago. This allows you to perfect your individual marketing and anticipate their needs.
Go beyond SMS marketing and make real contact. Based on your customer preferences, offer them recommendations at the point of sale. Don’t rely too heavily on technology, such as email. Use text message marketing to enhance an already established relationship. Recognize special occasions such as birthdays or anniversaries and use this as an opportunity to provide VIP specials or promotions.
SMS marketing provides a highly successful technical way to reach out to existing customers, however a little instinct is needed on the part of the business owner as well. Messages to existing customers need to feel personal and they need to be significant enough to establish their trust and loyalty. It’s important to remember that your customers are human beings, not just consumers. Here are some simple guidelines when it comes to creating your relationship SMS marketing campaign.
Offer something of value. You’ve heard this a million times, but it is even more applicable here. Your communication should speak directly to what customer wants or needs. You don’t want to waste anyone’s time, so provide a message that is relevant and it will go appreciated. Using a survey or list segregation can help in this process.
Make your message unique. You don’t need to be obscure to use slang to stand out from the crowd, but try your best to think beyond the formal office language. People have a tendency to tune out such speech. Keep it casual. You want your business to come off friendly and approachable, yet intelligent.
Make it last. Of course you’ll want your relationship marketing to last the lifetime of the customer. The only way to get to there is if your system can remember everybody for years ahead. Keep track of each customer’s shopping history – even from ages ago. This allows you to perfect your individual marketing and anticipate their needs.
Go beyond SMS marketing and make real contact. Based on your customer preferences, offer them recommendations at the point of sale. Don’t rely too heavily on technology, such as email. Use text message marketing to enhance an already established relationship. Recognize special occasions such as birthdays or anniversaries and use this as an opportunity to provide VIP specials or promotions.
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