If you are a real estate professional and you haven’t started using text marketing – unfortunately this puts you a step behind your competition. The real estate market is one of the most competitive industries out there at the moment, and for 2013 your New Year’s resolution should be taking yourself to that next level for your business. Implementing an SMS marketing plan will connect you more quickly, and efficiently to potential buyers and sellers. Communicating with people on a deeper level is accomplished by identifying what it is they are looking for, while providing with them with a clear path on how to get there.
The greatest strength about using text marketing in the real estate industry is the immediacy. Potential buyers can text-in for more information about a listing, and not only will they receive the information they seek in an instant, directly to their cell phone, but this provides you with the opportunity to send them follow up information. Whether it is with your contact information, or other properties with similar qualities – you are connecting with them on their preferred level, which is convenient for everybody. You save time by not needing to take unnecessary phone calls for property information, and potential buyers save time by allowing permission for information to come straight to their mobile device.
With the New Year upon us, there is no better time to take text marketing a step further as a successful real estate agent or professional. Here are some tips to kick to those resolutions in gear.
1. Keep it clear and simple. Post a call to action on your rider sign, but don’t make it complicated. “Text 123MAINST to 96000 for property details.” This is so easy, someone can remember the instruction if they are driving by.
2. Make your reply informative. Once a potential buyer text-in – or opts-in – for more information, give them what they want to know. How big, how many bedrooms/bathrooms, and how much.
3. It isn’t hard to add additional information. Include links to photos or even a virtual tour. You can also include a link to your personal page – so they can know more about you as an agent, and contact you if they like.
4. Referring to the above tip, create a mobile business card if you haven’t already. Text marketing is highly convenient, but making yourself available and approachable is a key element in your marketing effort.
5. Don’t forget to follow up. The whole purpose of text marketing in real estate is to capture potential buyers mobile numbers. Connect with your possibilities and help them find what they are looking for. Half the battle is YOUR effort to communicate.
6. Remember, it’s more than just a sale. It’s a home. Let people know information they may not initially seek, such as nearby schools, community activities, and resources.
The greatest strength about using text marketing in the real estate industry is the immediacy. Potential buyers can text-in for more information about a listing, and not only will they receive the information they seek in an instant, directly to their cell phone, but this provides you with the opportunity to send them follow up information. Whether it is with your contact information, or other properties with similar qualities – you are connecting with them on their preferred level, which is convenient for everybody. You save time by not needing to take unnecessary phone calls for property information, and potential buyers save time by allowing permission for information to come straight to their mobile device.
With the New Year upon us, there is no better time to take text marketing a step further as a successful real estate agent or professional. Here are some tips to kick to those resolutions in gear.
1. Keep it clear and simple. Post a call to action on your rider sign, but don’t make it complicated. “Text 123MAINST to 96000 for property details.” This is so easy, someone can remember the instruction if they are driving by.
2. Make your reply informative. Once a potential buyer text-in – or opts-in – for more information, give them what they want to know. How big, how many bedrooms/bathrooms, and how much.
3. It isn’t hard to add additional information. Include links to photos or even a virtual tour. You can also include a link to your personal page – so they can know more about you as an agent, and contact you if they like.
4. Referring to the above tip, create a mobile business card if you haven’t already. Text marketing is highly convenient, but making yourself available and approachable is a key element in your marketing effort.
5. Don’t forget to follow up. The whole purpose of text marketing in real estate is to capture potential buyers mobile numbers. Connect with your possibilities and help them find what they are looking for. Half the battle is YOUR effort to communicate.
6. Remember, it’s more than just a sale. It’s a home. Let people know information they may not initially seek, such as nearby schools, community activities, and resources.
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