One of the best ways to connect with clients for your Hair Salon is to use SMS Marketing. People may have been scaling back their expenses these last few years, taking fewer vacations and shopping less. Everyone still needs a haircut, right? Hair services have been a great market these last few years, in fact the industry appears to be growing at a rapid pace. SMS Marketing is a great way for hair salon owners to not only grow their business, but to manage it as well. Building a client database has never been easier and keeping people coming back is a simple process with SMS. Here are a few ideas about how hair salons can take advantage of mobile marketing.
Firstly, it can reduce the number of no-shows and boost those business numbers. People are on the go nowadays, moving a mile a minute – therefore it seems like appointments can often be forgotten about. This is highly inconvenient for stylists, as their time is valuable. Send out a text message to remind your client about their booked appointment, therefore they can confirm, cancel or reschedule as needed. For those exclusive salons, this can be a great way to make the most of time slots – for example if there is a last-minute cancellation, send out a text message to someone who may have been trying to book on that particular day. This also eliminates the need for someone to make tedious phone calls as reminders – which are often ignored. This quick, affordable and instantaneous way of reaching out to clients will definitely increase your profit in the long run.
In order to run and maintain an SMS marketing campaign, your hair salon must first acquire a database of clients. Most salons have business cards that they hand out to clients, some even with appointment reminders jotted down on them. Post a message on the card that gives the client an instruction. “Text HAIR to 96000 for special discounts and promotions!” From here, your client will opt-in to your list, and they will automatically receive the deals, and customer appreciation messages that you send out.
Take advantage of holidays. There are a few times of year that stands out over others for being great opportunities to send out a text message marketing messages. Consider when your clients will want to look their best. Christmas, Valentine’s Day, and Mother’s Day are a few good examples. Take this concept even further by keeping track of birthdays – so you can send a personalized message with a special promotion for someone to truly feel recognized on their day.
Use SMS marketing in your salon to appreciate your customers. Let them know about new products, improved services, or special promotions.
Firstly, it can reduce the number of no-shows and boost those business numbers. People are on the go nowadays, moving a mile a minute – therefore it seems like appointments can often be forgotten about. This is highly inconvenient for stylists, as their time is valuable. Send out a text message to remind your client about their booked appointment, therefore they can confirm, cancel or reschedule as needed. For those exclusive salons, this can be a great way to make the most of time slots – for example if there is a last-minute cancellation, send out a text message to someone who may have been trying to book on that particular day. This also eliminates the need for someone to make tedious phone calls as reminders – which are often ignored. This quick, affordable and instantaneous way of reaching out to clients will definitely increase your profit in the long run.
In order to run and maintain an SMS marketing campaign, your hair salon must first acquire a database of clients. Most salons have business cards that they hand out to clients, some even with appointment reminders jotted down on them. Post a message on the card that gives the client an instruction. “Text HAIR to 96000 for special discounts and promotions!” From here, your client will opt-in to your list, and they will automatically receive the deals, and customer appreciation messages that you send out.
Take advantage of holidays. There are a few times of year that stands out over others for being great opportunities to send out a text message marketing messages. Consider when your clients will want to look their best. Christmas, Valentine’s Day, and Mother’s Day are a few good examples. Take this concept even further by keeping track of birthdays – so you can send a personalized message with a special promotion for someone to truly feel recognized on their day.
Use SMS marketing in your salon to appreciate your customers. Let them know about new products, improved services, or special promotions.
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