When it comes to text messaging and real estate, I’m surprised I haven’t been seeing more messaging campaigns out there. Although they are certainly popping up more often - so if you are a real estate professional and you haven’t considered this form of marketing for your business, now is the time to strike. This is the perfect way to stay ahead of your competition, and it is no secret that the real estate industry is one of the most competitive out there. The benefits of text message marketing are very great. The real estate industry is one where connections between agent and buyer need to be established not only quickly, but solidly as well. Text marketing steps into play here.
It all begins with the rider sign, “Text 123MAINST to 96000 for property listing details”. This call to action nabs the potential buyer’s attention while they walk or drive by. Texting-in is much easier than calling – and the reply is immediate. People enjoy not only the immediacy of text message marketing, but the convenience as well. Plus, this adds a wonderful level of convenience for the realtor as well. Imagine all the lengthy unnecessary phone calls you won’t have to answer, no more wasting time. There are a few methods of implementing text marketing to the real estate industry that will place you ahead of the game. Let’s take a look at what they are.
Make your auto reply text informative. When a potential buyer text-in for listing information, be sure to provide them with what they are seeking. How big is the property, how many bedrooms does it have, how many bathrooms, what is the asking price . . . etc. A way to take this a step further is to give them a phone number to call, where you can leave a pre-recorded message regarding more details about the property, and even the surrounding neighborhood. For truly interested buyers, they can be forwarded directly to your cell or office line.
QR codes are also an interesting approach to the real estate industry. They don’t work for everybody, only those who possess a smartphone – but they have the potential to be very effective when it comes to connecting your tech savvy buyers to the information they are looking for. Placing a QR code on your “For Sale” sign will allow the buyer to scan the code and be linked to a mobile website for your property. On this site, you can include photos of the house, or even a virtual tour. Don’t forget to include your personal information so interested buyers can get to know more about you, the realtor. Allow them to schedule a showing, or fill out a qualification worksheet directly from your site to streamline the buying process.
It all begins with the rider sign, “Text 123MAINST to 96000 for property listing details”. This call to action nabs the potential buyer’s attention while they walk or drive by. Texting-in is much easier than calling – and the reply is immediate. People enjoy not only the immediacy of text message marketing, but the convenience as well. Plus, this adds a wonderful level of convenience for the realtor as well. Imagine all the lengthy unnecessary phone calls you won’t have to answer, no more wasting time. There are a few methods of implementing text marketing to the real estate industry that will place you ahead of the game. Let’s take a look at what they are.
Make your auto reply text informative. When a potential buyer text-in for listing information, be sure to provide them with what they are seeking. How big is the property, how many bedrooms does it have, how many bathrooms, what is the asking price . . . etc. A way to take this a step further is to give them a phone number to call, where you can leave a pre-recorded message regarding more details about the property, and even the surrounding neighborhood. For truly interested buyers, they can be forwarded directly to your cell or office line.
QR codes are also an interesting approach to the real estate industry. They don’t work for everybody, only those who possess a smartphone – but they have the potential to be very effective when it comes to connecting your tech savvy buyers to the information they are looking for. Placing a QR code on your “For Sale” sign will allow the buyer to scan the code and be linked to a mobile website for your property. On this site, you can include photos of the house, or even a virtual tour. Don’t forget to include your personal information so interested buyers can get to know more about you, the realtor. Allow them to schedule a showing, or fill out a qualification worksheet directly from your site to streamline the buying process.
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