The popularity of using text message marketing in the retail industry is no secret any longer. More and more stores all around the country are taking advantage of SMS text marketing. Connecting with customers using this marketing method is highly effective due to how personal and intimate the level of communication is. The best part about using a text message marketing campaign in your retail store is the versatility it provides. It isn’t just about the advertising technique – using surveys, polls, trivia and contests are just a few examples of how implementing a two-way communication can bring your store to the next level.
With the holidays only a mere few weeks away, stores are busier than ever. Christmas shopping is in full force. This is the perfect time for retailers to get started with an SMS marketing campaign – if they haven’t already. With so much traffic coming through the doors during this time of year, there isn’t a better opportunity to get your customers’ attention and keep it all year long! Of course you’ll need to encourage your customers to opt-in to your marketing campaign, but this isn’t difficult. There is a way to accelerate your SMS program. Tap into some familiar resources. Implementing a new marketing technique with some tried and true methods will go along well with your customers.
Grab their attention while they are shopping in your store. Retailers can display signs at the point of sale, on shelves, or in aisles to provide a call to action toward a text campaign. Educate your sales staff about how it works, so they can discuss it with your customers.
Use the Internet. Talk about your SMS text campaign on your website. Allow customers the opportunity to opt-in on your site to receive messages from your store. From here, you can allow them to create their own settings. Add birthday notifications, or specify product preferences.
Go with a traditional marketing method. Good old-fashioned print can actually go a long way. Use billboards space, flyers or posters to promote your text message marketing campaign. Place an emphasis on your short code - or opt-in number – as well as your keyword.
Don’t forget about your email campaign. Many people already opt to receive coupons or promotions via email from their favorite retail stores. Make your store stand out above others by combining your text marketing campaign along with your email. Give your customers options.
Social media always goes a long way. Everyone seems to be connected through Facebook or twitter. Use these outlets to let all of your shoppers know about new merchandise, special offers, sales, or great deals available. Provide your “likes” with a special discount to your store, or VIP status!
With the holidays only a mere few weeks away, stores are busier than ever. Christmas shopping is in full force. This is the perfect time for retailers to get started with an SMS marketing campaign – if they haven’t already. With so much traffic coming through the doors during this time of year, there isn’t a better opportunity to get your customers’ attention and keep it all year long! Of course you’ll need to encourage your customers to opt-in to your marketing campaign, but this isn’t difficult. There is a way to accelerate your SMS program. Tap into some familiar resources. Implementing a new marketing technique with some tried and true methods will go along well with your customers.
Grab their attention while they are shopping in your store. Retailers can display signs at the point of sale, on shelves, or in aisles to provide a call to action toward a text campaign. Educate your sales staff about how it works, so they can discuss it with your customers.
Use the Internet. Talk about your SMS text campaign on your website. Allow customers the opportunity to opt-in on your site to receive messages from your store. From here, you can allow them to create their own settings. Add birthday notifications, or specify product preferences.
Go with a traditional marketing method. Good old-fashioned print can actually go a long way. Use billboards space, flyers or posters to promote your text message marketing campaign. Place an emphasis on your short code - or opt-in number – as well as your keyword.
Don’t forget about your email campaign. Many people already opt to receive coupons or promotions via email from their favorite retail stores. Make your store stand out above others by combining your text marketing campaign along with your email. Give your customers options.
Social media always goes a long way. Everyone seems to be connected through Facebook or twitter. Use these outlets to let all of your shoppers know about new merchandise, special offers, sales, or great deals available. Provide your “likes” with a special discount to your store, or VIP status!
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