There really isn’t a better fit for the retail industry than text message marketing. If your retail store hasn’t embarked on a mobile marketing campaign, then getting in gear for the New Year is a great way to kick off 2013. People spend time clipping coupons for discounts, only to forget them at home, or lose them in the mail pile or junk drawer. By the time you remember where that coupon is, or come across it – often times it has expired and is useless anyway. All that wasted time can be completely eliminated if that coupon was sent directly to your cell phone. The mobile phone is the one item nobody is ever without, so now if you decide to pull over and run into the store – you’ll have the coupon saved in your text message inbox!
There are a great number of uses for text message marketing for the retail industry – many of them go beyond the direct advertising technique. If you haven’t educated yourself about how the basic technology works, and how it will enhance your business – make this your New Year’s resolution. Perhaps your store already has a mobile marketing plan in place, and it is working wonderfully. Great! This places you ahead of the game, and you are off to a good start for 2013. This does not however, let you off the hook with a goal-oriented resolution for your retail store. There are many opportunities to improve, and take text message campaigns to the next level. Here are some good retail related resolutions:
1. “We will appreciate our locals.” Every establishment started somewhere, right? Even though expansion is a great sign of success – it isn’t as difficult to accomplish anymore in this technologically advanced day and age. Now, the focus has turned to remembering your roots, where you started, and who was there for you. Provide special promotions to your local neighborhood, or send messages showing your appreciation for your community. People enjoy a sense of solid loyalty, and they will return the gesture.
2. “We will send less emails.” For a while, it seemed like everybody was constantly sending email advertisements and promotions. More often than not, they go ignored, as inboxes fill with frequent useless messages. People get annoyed and overwhelmed by bulk emailing. The reason you chose to incorporate text message into your marketing campaign is to streamline and simplify your connection strategy, so do just that!
3. “We will remember timing is key.” It really is. Send your loyal database information about a flash sale, or a limited promotion. If people feel a sense of urgency to redeem a text message deal or coupon, they are more likely to take advantage of it.
There are a great number of uses for text message marketing for the retail industry – many of them go beyond the direct advertising technique. If you haven’t educated yourself about how the basic technology works, and how it will enhance your business – make this your New Year’s resolution. Perhaps your store already has a mobile marketing plan in place, and it is working wonderfully. Great! This places you ahead of the game, and you are off to a good start for 2013. This does not however, let you off the hook with a goal-oriented resolution for your retail store. There are many opportunities to improve, and take text message campaigns to the next level. Here are some good retail related resolutions:
1. “We will appreciate our locals.” Every establishment started somewhere, right? Even though expansion is a great sign of success – it isn’t as difficult to accomplish anymore in this technologically advanced day and age. Now, the focus has turned to remembering your roots, where you started, and who was there for you. Provide special promotions to your local neighborhood, or send messages showing your appreciation for your community. People enjoy a sense of solid loyalty, and they will return the gesture.
2. “We will send less emails.” For a while, it seemed like everybody was constantly sending email advertisements and promotions. More often than not, they go ignored, as inboxes fill with frequent useless messages. People get annoyed and overwhelmed by bulk emailing. The reason you chose to incorporate text message into your marketing campaign is to streamline and simplify your connection strategy, so do just that!
3. “We will remember timing is key.” It really is. Send your loyal database information about a flash sale, or a limited promotion. If people feel a sense of urgency to redeem a text message deal or coupon, they are more likely to take advantage of it.
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