Text message marketing is the number one choice when it comes to mobile marketing and services. It is more popular than ever, and this goes to prove that effectiveness combined with simplicity is truly a winning combination. Even though there is so much growth in the mobile field starting with email, and moving on to applications, instant messaging, and social media - SMS is hardly considered lowly. Everyone knows how it works, and nearly everyone has a phone with text messaging capabilities. It’s hard to believe not everyone has a Smartphone, however this is the truth! This is why Text Message Marketing is so effective. It reaches all people. Those who are technologically savvy, as well as those who are not. Text messaging is not only popular, it happens to be the number one form of communication in general. More text messages are sent and received over phone calls made, or emails sent. People enjoy the convenience of a condensed message, right in the palm of their hand.
By 2013 the volume of messages are expected to be 10 trillion, according to Portio Research. This means that if marketers want to reach the highest number of consumers, they must learn to implement text into their marketing plan. It’s important to consider the fact that mobile spam is turning into a real privacy issue – therefore it is essential that creating and maintaining a text marketing platform is controlled, and guidelines are strictly abided by.
Text Message Marketing is entirely the most inclusive data submission and delivery system out there, let alone the most effective. There are a few reasons to review as to why SMS is top of the list when it comes to mobile marketing. Firstly the cell phone is the most common form of media on the planet, with an average of 5-billion subscribers – this is 70% of the world’s population! Regardless of the country, they say every single phone out there is capable of text messaging – no matter which mobile network the user is signed up with. 80% of these subscribers use text messaging on a regular basis. The statistics are wild when it comes to this technology. For businesses not to be tapping into this by now is crazy. People are hesitant, they worry SMS is just a fad, and will fade quickly, however this is not the case at all. SMS will evolve, but it stands strong as a solid base to mobile technology, which seems to be branching out in so many directions – some of these branches will break off and not stick, but some will blossom. They all stem from the same trunk – the trunk being Text Message Marketing. For a business to take the time to learn about this technology and use it properly surely will be beneficial in the long run.
By 2013 the volume of messages are expected to be 10 trillion, according to Portio Research. This means that if marketers want to reach the highest number of consumers, they must learn to implement text into their marketing plan. It’s important to consider the fact that mobile spam is turning into a real privacy issue – therefore it is essential that creating and maintaining a text marketing platform is controlled, and guidelines are strictly abided by.
Text Message Marketing is entirely the most inclusive data submission and delivery system out there, let alone the most effective. There are a few reasons to review as to why SMS is top of the list when it comes to mobile marketing. Firstly the cell phone is the most common form of media on the planet, with an average of 5-billion subscribers – this is 70% of the world’s population! Regardless of the country, they say every single phone out there is capable of text messaging – no matter which mobile network the user is signed up with. 80% of these subscribers use text messaging on a regular basis. The statistics are wild when it comes to this technology. For businesses not to be tapping into this by now is crazy. People are hesitant, they worry SMS is just a fad, and will fade quickly, however this is not the case at all. SMS will evolve, but it stands strong as a solid base to mobile technology, which seems to be branching out in so many directions – some of these branches will break off and not stick, but some will blossom. They all stem from the same trunk – the trunk being Text Message Marketing. For a business to take the time to learn about this technology and use it properly surely will be beneficial in the long run.
No comments:
Post a Comment