If you own a hair salon, it is in your best interest to implement an SMS marketing campaign as soon as possible! Kick of the New Year with a fresh campaign, and you will find yourself ahead of the game. Owning or managing a hair salon is a challenging career - the industry is highly competitive. There are a few tricks to ensuring your business will succeed and even embark on the elusive “word of mouth” advertising method – which everyone know is the most effective, and can only be earned.
In the salon industry, creativity is welcomed with open arms. This business is artistic, and the best hair salons out there pride themselves on providing unique services and styles. With SMS marketing, there is so much versatility in the way it is applied to a business – an owner has no choice but to get creative and use their imagination to figure out how to make it work best for their particular business. Sure, a direct sales pitch is the most obvious direction – and don’t get me wrong – this is an effective move. You’ll find this is definitely a solid place to get started – with a lot of room for creativity as well. Here are a few ideas to jumpstart your approach.
1. Mobile coupons. This is a basic way to get people excited to come back to your salon. Send coupons via text message for discounted services or free product trials. Everybody loves a great deal!
2. Take advantage of special occasions. Holidays, anniversaries, birthdays . . . you name it. Any opportunity to celebrate with a new hairstyle is worth texting about – don’t you think?
3. Refer a friend. Reward your clients who let a friend know about how great your salon is, these people are your ultimate advertisers, plus they are free!
Appointment reminders are a great use for an SMS marketing platform also. Use text messaging to confirm appointments, allow rescheduling or cancellations, and send out reminders so that your time slots are always used efficiently. Wasted time is wasted money, and this will ensure no more no-shows.
Use text message marketing in your hair salon to send out notifications or announcements. This is a great way to let your clientele know about any special events that may be happening. Introduce your newest products, and announce your latest services being offered. If you have a new stylist on your team, let everyone know about them. Sometimes, reaching out to customers simply just to connect can be an effective way of communicating. For example, offer style tips or tricks to try at home. Keep everyone updated on the latest trends and you’ll find yourself with a loyal database in no time.
In the salon industry, creativity is welcomed with open arms. This business is artistic, and the best hair salons out there pride themselves on providing unique services and styles. With SMS marketing, there is so much versatility in the way it is applied to a business – an owner has no choice but to get creative and use their imagination to figure out how to make it work best for their particular business. Sure, a direct sales pitch is the most obvious direction – and don’t get me wrong – this is an effective move. You’ll find this is definitely a solid place to get started – with a lot of room for creativity as well. Here are a few ideas to jumpstart your approach.
1. Mobile coupons. This is a basic way to get people excited to come back to your salon. Send coupons via text message for discounted services or free product trials. Everybody loves a great deal!
2. Take advantage of special occasions. Holidays, anniversaries, birthdays . . . you name it. Any opportunity to celebrate with a new hairstyle is worth texting about – don’t you think?
3. Refer a friend. Reward your clients who let a friend know about how great your salon is, these people are your ultimate advertisers, plus they are free!
Appointment reminders are a great use for an SMS marketing platform also. Use text messaging to confirm appointments, allow rescheduling or cancellations, and send out reminders so that your time slots are always used efficiently. Wasted time is wasted money, and this will ensure no more no-shows.
Use text message marketing in your hair salon to send out notifications or announcements. This is a great way to let your clientele know about any special events that may be happening. Introduce your newest products, and announce your latest services being offered. If you have a new stylist on your team, let everyone know about them. Sometimes, reaching out to customers simply just to connect can be an effective way of communicating. For example, offer style tips or tricks to try at home. Keep everyone updated on the latest trends and you’ll find yourself with a loyal database in no time.
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