With the New Year right around the corner, this is the perfect time for your retail store to think about expanding your text marketing plan. If you are a retailer and you haven’t embarked onto a text marketing technique for your current advertising strategy – unfortunately you can consider yourself behind your competition. However, it isn’t too late. Text message marketing is nothing new, but companies are slow to catch on. Those who have, aim to keep it in the dark, because they are reaping the benefits to a great extent when it comes to customer communication and connection. For those of you who have discovered the benefits of text message marketing, bravo! Your New Years resolution for 2013 is to find ways to use the technology to go above and beyond. Let’s take a look at some retail examples.
A clothing store may currently use text message marketing to send mobile coupons, offering their shoppers deals and discounts. A way to take this a step further is to create a VIP program. Keep your frequent buyers on a list of their own, and gear special promotions directly toward them. People love to feel appreciated, and it is always a good idea to reward your most loyal clientele. Create a mobile website for your store, which is interactive. Let your customers choose their favorite items, and they can opt to be notified when these items go on sale. Or you can offer styling tips featuring those items to give your customers a little inspiration!
A furniture store probably also uses text marketing in the most obvious – yet effective – way of sending out mobile coupons and promotions. Perhaps you can let people know about when your next big sale is, or when new merchandise arrives. Taking this to an interactive level can be about making your store visual for people. Think about Ikea, when you browse through their store in person, they have so many displays featuring design elements for all of their products and furniture. Your store can do this through a mobile website. Allow your customers to click on their favorite items, and then show them examples of how they can incorporate the pieces into their décor style. Plus, this is a good way of adding more information – such as measurements and dimensions.
Many retail stores use text marketing to encourage their customers to shop in person, and this is a great way of accomplishing increased in-store business – however if your store has an online presence, text message marketing is a great way to direct them toward ordering online. People love instant gratification and online shopping really capitalizes on this – so how about offering a pre-order option? Allow your customers to access your site via text message link in order to place a pre-order for their favorite items.
A clothing store may currently use text message marketing to send mobile coupons, offering their shoppers deals and discounts. A way to take this a step further is to create a VIP program. Keep your frequent buyers on a list of their own, and gear special promotions directly toward them. People love to feel appreciated, and it is always a good idea to reward your most loyal clientele. Create a mobile website for your store, which is interactive. Let your customers choose their favorite items, and they can opt to be notified when these items go on sale. Or you can offer styling tips featuring those items to give your customers a little inspiration!
A furniture store probably also uses text marketing in the most obvious – yet effective – way of sending out mobile coupons and promotions. Perhaps you can let people know about when your next big sale is, or when new merchandise arrives. Taking this to an interactive level can be about making your store visual for people. Think about Ikea, when you browse through their store in person, they have so many displays featuring design elements for all of their products and furniture. Your store can do this through a mobile website. Allow your customers to click on their favorite items, and then show them examples of how they can incorporate the pieces into their décor style. Plus, this is a good way of adding more information – such as measurements and dimensions.
Many retail stores use text marketing to encourage their customers to shop in person, and this is a great way of accomplishing increased in-store business – however if your store has an online presence, text message marketing is a great way to direct them toward ordering online. People love instant gratification and online shopping really capitalizes on this – so how about offering a pre-order option? Allow your customers to access your site via text message link in order to place a pre-order for their favorite items.
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