Implementing an SMS text marketing campaign into your business’ current marketing plan is the first step toward seeing success in return on investment. The process of building your database list, creating text marketing messages, sending them out and seeing results is great, but it doesn’t complete the whole package. Even though you are watching your business grow, there is still a final step that needs to be taken. Measuring and tracking the results you are seeing is critical to seeing success – in the long term. By doing this, you will be able to see what is working and what may need some improvement. Tweaking and adjusting your campaigns is the key to seeing optimal results.
There are three major statistics to measure when it comes to monitoring the success of your SMS text marketing campaign. Now, you are able to check on these statistics while your campaign is in action, this might be good to see how things are going – however make sure that the campaign is finished before you do your final analysis. The worst thing you can do while monitoring your numbers is to draw the wrong conclusion, simply based on timing of monitoring.
The first statistic to examine is the list growth. Don’t forget, your number one goal by incorporating an SMS marketing campaign in the first place is to grow your list! This growth rate number will measure the speed at which your campaign is growing, or in other words – how quickly people are responding to your “hook message”. This is important to follow, because it can be compared with previous marketing campaigns.
Next take a look at your opt-out rate. Watching your lists grow is certainly fun, not to mention encouraging – but you’ll also need to keep an eye on those who opt-out of your SMS marketing campaigns. If you are noticing people are choosing to no longer receive marketing messages from your business, consider this a red flag. This means something isn’t resonating with your customer or client base. It’s no big deal to make a mistake, as long as you can identify what isn’t making the connection, make the necessary adjustments, and learn from it in the future.
The final statistic to look at is redemption. Now that you know how many of your customers are opting-in, and opting-out – it’s time to take a look at which ones are connecting with your campaigns, and taking advantage of them. This is particularly effective if you use mobile coupons. You’ll want to know the percentage of mobile subscribers redeeming the promotion. This is the true way you will be able to measure your ROI – Return On Investment, as well as your CPA – Cost Per Acquisition.
There are three major statistics to measure when it comes to monitoring the success of your SMS text marketing campaign. Now, you are able to check on these statistics while your campaign is in action, this might be good to see how things are going – however make sure that the campaign is finished before you do your final analysis. The worst thing you can do while monitoring your numbers is to draw the wrong conclusion, simply based on timing of monitoring.
The first statistic to examine is the list growth. Don’t forget, your number one goal by incorporating an SMS marketing campaign in the first place is to grow your list! This growth rate number will measure the speed at which your campaign is growing, or in other words – how quickly people are responding to your “hook message”. This is important to follow, because it can be compared with previous marketing campaigns.
Next take a look at your opt-out rate. Watching your lists grow is certainly fun, not to mention encouraging – but you’ll also need to keep an eye on those who opt-out of your SMS marketing campaigns. If you are noticing people are choosing to no longer receive marketing messages from your business, consider this a red flag. This means something isn’t resonating with your customer or client base. It’s no big deal to make a mistake, as long as you can identify what isn’t making the connection, make the necessary adjustments, and learn from it in the future.
The final statistic to look at is redemption. Now that you know how many of your customers are opting-in, and opting-out – it’s time to take a look at which ones are connecting with your campaigns, and taking advantage of them. This is particularly effective if you use mobile coupons. You’ll want to know the percentage of mobile subscribers redeeming the promotion. This is the true way you will be able to measure your ROI – Return On Investment, as well as your CPA – Cost Per Acquisition.
SMS text marketing can benefit you in more ways than just getting your product known.
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