Controlling multiple text marketing campaigns by using lists is a great way to manage both existing customers and new customers. Business owners and managers often get caught up in the idea that capturing new clients is the only way to succeed and get ahead, but what about existing ones? Keeping existing customers happy and returning is just as successful – if not better than capturing new clients. Hopefully, your loyal returning customers will tell their friends, and help you create more and more loyal returning customers. By going above and beyond to impress the current clients your business has, is how you can get on the fast track to obtaining the elusive word-of-mouth reputation that every business out there strives for.
Advertising is important, but when it comes to your strategy – you aren’t going to advertise the same way to all people. For example, if your business is a pizza joint – you may post an advertisement or coupon in the newspaper to encourage new business. On this ad, you would have your location and maybe a link to a menu. But for your current customers, you would take a different approach. Include a special coupon when they come to pick up their pie to go, or get them going with a punch card for frequent visits. It doesn’t have to costly or complicated to create different campaigns for different people, and the individualized touch can really go a long way.
For text marketing, this can be done seamlessly. That same pizza joint can have two text marketing campaigns running. One to encourage people to opt-in, or text-in. This can be included in that newspaper advertisement, or it can be on poster or flyer. There will be call to action, such as, “Text TONY to 96000 for a free order of wings with any large pie from Tony’s Pizza!” When people text in, they will automatically receive a coupon code for their order along with a phone number to call to place the order. Their cell phone will be entered into a database for new clients. For people who have been in previously more than once, their name is most likely in the database already. If it isn’t, it can be the next time they call in an order.
Now, when Tony is finding business is slow, he can send out two sets of mass messages. One to all those new text-ins, and one to those who are already customers. The first message can say, “Tony’s has half off pepperoni pies on Fridays!” Current customers probably know this already, so their text can read, “Get a free dessert for two with any large pizza order, just show this text to your server!”
Advertising is important, but when it comes to your strategy – you aren’t going to advertise the same way to all people. For example, if your business is a pizza joint – you may post an advertisement or coupon in the newspaper to encourage new business. On this ad, you would have your location and maybe a link to a menu. But for your current customers, you would take a different approach. Include a special coupon when they come to pick up their pie to go, or get them going with a punch card for frequent visits. It doesn’t have to costly or complicated to create different campaigns for different people, and the individualized touch can really go a long way.
For text marketing, this can be done seamlessly. That same pizza joint can have two text marketing campaigns running. One to encourage people to opt-in, or text-in. This can be included in that newspaper advertisement, or it can be on poster or flyer. There will be call to action, such as, “Text TONY to 96000 for a free order of wings with any large pie from Tony’s Pizza!” When people text in, they will automatically receive a coupon code for their order along with a phone number to call to place the order. Their cell phone will be entered into a database for new clients. For people who have been in previously more than once, their name is most likely in the database already. If it isn’t, it can be the next time they call in an order.
Now, when Tony is finding business is slow, he can send out two sets of mass messages. One to all those new text-ins, and one to those who are already customers. The first message can say, “Tony’s has half off pepperoni pies on Fridays!” Current customers probably know this already, so their text can read, “Get a free dessert for two with any large pizza order, just show this text to your server!”
No comments:
Post a Comment