SMS marketing has great benefits for property management companies. It works similar to the way text message marketing works for the real estate industry – except the properties aren’t for sale, they are for rent! Rental properties are much more prevalent nowadays than ever before. Since the economy took a downslide a few years ago, less people are in a position to be homeowners. Plus, rental properties are great sources of income for their owners. Property management companies are doing very well in their industry right now - in fact, there are constantly new companies being formed as well as current companies expanding. Property management has become a rather competitive field as of lately.
If you are an apartment manager, or a property management company, you are probably constantly trying to fill vacancies. For every month that goes by where a vacancy isn’t filled, means money lost - not only for the owner of the property, but for the manager as well. It can be a tedious job when tenants are always turning, the move out process can be stressful for everyone. Sometimes the amount of work or repairs in between tenants can become expensive, and accelerate the wear and tear of the property. In order to avoid this, the trick is to find tenants that will stick around for a while. You don’t want just any sort of tenant however, finding the right tenant is key.
In order for a property manager to find great tenants, keep them around, and do this faster and more efficiently than their competition – they must incorporate an SMS marketing plan. How does text message marketing fit into a property management company? It’s simple. Let’s break it down into a few simple steps. Say there is a property available to rent. Obviously, bringing in some decent tenants as soon as possible is the goal. The property manager normally posts a “For Rent” sign in front of the property, with his phone number below. Now, anyone passing by who may be interested in renting the property will have to call the phone number to find out the details. This means the property manager receives a zillion phone calls a day, and in many instances – people are strange, unqualified renters, the specs don’t match up to their requirements, or monthly rent is too high. This property manager is so tired of interrupting his day to constantly answer calls.
By using an SMS campaign, on his “For Rent” sign, he posts a small call to action. “Text 123MAIN to 96000 for details.” Now, instead of calling a number, the potential renter will text-in. Upon texting in, the potential renter will receive an automatic response letting them know what the asking rent is, how many bedrooms and bathrooms, square footage, what is included. In the message, there will be contact information for the property manager, therefore now – his phone calls are only from people who fit the bill.
If you are an apartment manager, or a property management company, you are probably constantly trying to fill vacancies. For every month that goes by where a vacancy isn’t filled, means money lost - not only for the owner of the property, but for the manager as well. It can be a tedious job when tenants are always turning, the move out process can be stressful for everyone. Sometimes the amount of work or repairs in between tenants can become expensive, and accelerate the wear and tear of the property. In order to avoid this, the trick is to find tenants that will stick around for a while. You don’t want just any sort of tenant however, finding the right tenant is key.
In order for a property manager to find great tenants, keep them around, and do this faster and more efficiently than their competition – they must incorporate an SMS marketing plan. How does text message marketing fit into a property management company? It’s simple. Let’s break it down into a few simple steps. Say there is a property available to rent. Obviously, bringing in some decent tenants as soon as possible is the goal. The property manager normally posts a “For Rent” sign in front of the property, with his phone number below. Now, anyone passing by who may be interested in renting the property will have to call the phone number to find out the details. This means the property manager receives a zillion phone calls a day, and in many instances – people are strange, unqualified renters, the specs don’t match up to their requirements, or monthly rent is too high. This property manager is so tired of interrupting his day to constantly answer calls.
By using an SMS campaign, on his “For Rent” sign, he posts a small call to action. “Text 123MAIN to 96000 for details.” Now, instead of calling a number, the potential renter will text-in. Upon texting in, the potential renter will receive an automatic response letting them know what the asking rent is, how many bedrooms and bathrooms, square footage, what is included. In the message, there will be contact information for the property manager, therefore now – his phone calls are only from people who fit the bill.
Marketers are always looking at innovative ways to market their products. SMS marketing is one of the most effective marketing strategies nowadays.
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