SMS marketing is still fairly new out there, best practices are always being tweaked and revised. One thing that is certain - building mobile marketing campaigns geared around a holiday or special occasion are guaranteed to generate a positive response. Use a combination of text in the message and style of coupon or discount to reflect a holiday, and not only will people get excited to take advantage of the promotion, you can rest assured that your campaign is fresh and current.
This time of year we have so many holidays right around the corner. If you were on the fence about whether or not an SMS marketing tactic is right for your business, this is your chance to jump in and give it a try. People are out and about, spending money. All sorts of businesses can apply a holiday themed campaign and see great results. This is your chance to make new customers aware of your business and what you have to offer, as well as your chance to turn current customers into loyal return visitors. Let’s take a look at some examples:
Veteran’s Day – You don’t hear a lot of people talk about this day - which falls in mid-November, however it rings a bell with a lot of people. There are so many veterans out there who have fought for this country, and by gearing your campaign toward celebrating them will surely show your respect and pride, which can only advance your business’ reputation.
“Billy’s Hardware is having a Veteran’s day sale – 50% off all winter snow shovels!”
Thanksgiving – Turkey day! Just because this family based holiday is notorious for people pulling out their stretchy pants and eating themselves into Black Friday – doesn’t mean your business can’t take advantage of it for a sale. This is time for entertaining, traveling, and celebrating.
“Rosie’s Kitchen is having a special Thanksgiving blowout – with any table linen purchase, get a set of placemats to match!”
Black Friday – Need I say more? The entire world will be shopping.
Christmas – Of course, this one of the biggest holidays of the year. Months and months of planning goes into Christmas; shopping, décor, food, travels . . . you name it! Any business can capitalize on running special, sale, or any sort of promotion in honor of this favorite holiday. Gift giving, children, Santa, cookies, snow are all single word ideas for inspiration. The possibilities truly are endless.
“Johnny’s Toy Chest celebrates Christmas early – all games are buy one get one free!”
New Years Eve – New beginnings means resolutions. This holiday marks change, not only for your customers but your business too! After practicing your SMS marketing campaigns, and seeing your numbers rise over these last few months, you are now an expert – and you wonder why you didn’t get started with it sooner!
This time of year we have so many holidays right around the corner. If you were on the fence about whether or not an SMS marketing tactic is right for your business, this is your chance to jump in and give it a try. People are out and about, spending money. All sorts of businesses can apply a holiday themed campaign and see great results. This is your chance to make new customers aware of your business and what you have to offer, as well as your chance to turn current customers into loyal return visitors. Let’s take a look at some examples:
Veteran’s Day – You don’t hear a lot of people talk about this day - which falls in mid-November, however it rings a bell with a lot of people. There are so many veterans out there who have fought for this country, and by gearing your campaign toward celebrating them will surely show your respect and pride, which can only advance your business’ reputation.
“Billy’s Hardware is having a Veteran’s day sale – 50% off all winter snow shovels!”
Thanksgiving – Turkey day! Just because this family based holiday is notorious for people pulling out their stretchy pants and eating themselves into Black Friday – doesn’t mean your business can’t take advantage of it for a sale. This is time for entertaining, traveling, and celebrating.
“Rosie’s Kitchen is having a special Thanksgiving blowout – with any table linen purchase, get a set of placemats to match!”
Black Friday – Need I say more? The entire world will be shopping.
Christmas – Of course, this one of the biggest holidays of the year. Months and months of planning goes into Christmas; shopping, décor, food, travels . . . you name it! Any business can capitalize on running special, sale, or any sort of promotion in honor of this favorite holiday. Gift giving, children, Santa, cookies, snow are all single word ideas for inspiration. The possibilities truly are endless.
“Johnny’s Toy Chest celebrates Christmas early – all games are buy one get one free!”
New Years Eve – New beginnings means resolutions. This holiday marks change, not only for your customers but your business too! After practicing your SMS marketing campaigns, and seeing your numbers rise over these last few months, you are now an expert – and you wonder why you didn’t get started with it sooner!
No comments:
Post a Comment