The March 2011 Harvard Business Review has found there to be a direct link between text marketing response times to business prospects, which in turn leads to increased sales. For the real estate industry, the success rate involving SMS marketing is rather mind-boggling. According to the numbers, various companies spent nearly 25 billion dollars to generate home buying leads online in 2009. Of those leads that received an inquiry or follow up call within an hour were seven times more likely to qualify over those leads that didn’t hear from anyone. Overall, representatives using a follow-up system in place were sixty times more likely to nab the lead over companies that waited 24 hours to respond. Not a bad statistic!
Text marketing is the perfect fit for real estate professionals, because in an industry where follow up and response time is so vital to success – implementing a system to streamline this process is truly the key to success. Especially if it is so simple. Creating a system to respond to leads faster than your competition will give you an edge, which is essential to increasing sales as well as keeping your business organized. Did you know that 25 percent of companies out there don’t even bother responding to leads? Another 25 percent took more than 24 hours to respond. A closer look at the numbers shows that nearly two thirds of companies in the United States are pretty much throwing away the money they’ve invested in generating leads because they simply waited too long to respond. This is close to 15 billion dollars being wasted, which means everyone involved is missing out on fantastic potential opportunities.
Fortunately for real estate professionals, there is a simple technology that can make every aspect of their career a lot more manageable and successful. Text marketing integrates the process of lead generation, conversion, and organization seamlessly. You can be sure that if you aren’t taking advantage of this, your competition is – so it’s time to step up your game. Think about it, in the beginning of 2012 there were nearly 100 million smartphone users in the US alone. Owning a smartphone gives a potential buyer an advantage when it comes to obtaining more information about a property listing – due to the fact that they are constantly connected to the internet. The best part about text marketing is that a cell user doesn’t necessarily have to own a fancy phone in order to take advantage of the technology. Texting in for more information can be accomplished using any mobile phone, and receiving more information regarding the listing via text message is no problem.
The real estate professional can connect with potential buyers as well as sellers using text message marketing, and stay at the top of their game.
Text marketing is the perfect fit for real estate professionals, because in an industry where follow up and response time is so vital to success – implementing a system to streamline this process is truly the key to success. Especially if it is so simple. Creating a system to respond to leads faster than your competition will give you an edge, which is essential to increasing sales as well as keeping your business organized. Did you know that 25 percent of companies out there don’t even bother responding to leads? Another 25 percent took more than 24 hours to respond. A closer look at the numbers shows that nearly two thirds of companies in the United States are pretty much throwing away the money they’ve invested in generating leads because they simply waited too long to respond. This is close to 15 billion dollars being wasted, which means everyone involved is missing out on fantastic potential opportunities.
Fortunately for real estate professionals, there is a simple technology that can make every aspect of their career a lot more manageable and successful. Text marketing integrates the process of lead generation, conversion, and organization seamlessly. You can be sure that if you aren’t taking advantage of this, your competition is – so it’s time to step up your game. Think about it, in the beginning of 2012 there were nearly 100 million smartphone users in the US alone. Owning a smartphone gives a potential buyer an advantage when it comes to obtaining more information about a property listing – due to the fact that they are constantly connected to the internet. The best part about text marketing is that a cell user doesn’t necessarily have to own a fancy phone in order to take advantage of the technology. Texting in for more information can be accomplished using any mobile phone, and receiving more information regarding the listing via text message is no problem.
The real estate professional can connect with potential buyers as well as sellers using text message marketing, and stay at the top of their game.
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