There are a few ways of using text marketing in retail that most people don’t think about. Text message marketing seems typically straightforward in the retail industry – however thinking outside the box can really push your business that extra mile. Retail is the perfect line of work to implement an SMS campaign. People love to communicate via text, therefore if their favorite store is connecting with them in this way – you can be sure they will happily return, and bring all of their friends. With the holidays looming in the near future, if you are a store owner, the time to take action with a fresh marketing campaign is right now.
The most straightforward way text marketing works for retail is by posting a sign or poster, encouraging shoppers to text-in – or opt-in – for a discount. By providing something immediate for your customers, a sort of reward for their business – will prove to earn their loyalty in the long run. “Text JEAN to 96000 for half off any denim item!” Now that the pleased customer has left your store, shopping bags in hand, you can alert them about future sales, promotions, or events for your store. The customer will be happy to hear from you.
One of the different ways mentioned earlier about how to implement text message marketing is using it with a delivery system. Many stores offer a delivery service for their customers, for example an appliance store will deliver a washing machine, or a refrigerator. If the store is online, which is more and more common – as people really enjoy the convenience of shopping on the Internet – whatever the item is that is ordered will be delivered right to the customer’s doorstep. During the checkout process, the customer can choose to accept notifications via text message regarding the delivery. This usually happens with email anyway, why not switch the notifications to appear on your cell phone? The benefit to this is the fact that it is instantaneous.
The text message will remind the customer about the date and estimated time of the delivery. Another text message will come on the date, confirming a more precise delivery time – sometimes deliveries can run late, particularly during the busy holiday season – when weather may be unpredictable. This process can even go a step further. The retailer can include in a message a click-to-call link that will connect the customer with a customer service representative, in the event that the customer needs to reschedule the delivery. Things come up, and it is great to know that nobody’s time will be wasted by use of the simple technology. Text marketing not only adds to the level of connection between retailer and customer, but it streamlines their shopping, ordering, and receiving merchandise deliveries.
The most straightforward way text marketing works for retail is by posting a sign or poster, encouraging shoppers to text-in – or opt-in – for a discount. By providing something immediate for your customers, a sort of reward for their business – will prove to earn their loyalty in the long run. “Text JEAN to 96000 for half off any denim item!” Now that the pleased customer has left your store, shopping bags in hand, you can alert them about future sales, promotions, or events for your store. The customer will be happy to hear from you.
One of the different ways mentioned earlier about how to implement text message marketing is using it with a delivery system. Many stores offer a delivery service for their customers, for example an appliance store will deliver a washing machine, or a refrigerator. If the store is online, which is more and more common – as people really enjoy the convenience of shopping on the Internet – whatever the item is that is ordered will be delivered right to the customer’s doorstep. During the checkout process, the customer can choose to accept notifications via text message regarding the delivery. This usually happens with email anyway, why not switch the notifications to appear on your cell phone? The benefit to this is the fact that it is instantaneous.
The text message will remind the customer about the date and estimated time of the delivery. Another text message will come on the date, confirming a more precise delivery time – sometimes deliveries can run late, particularly during the busy holiday season – when weather may be unpredictable. This process can even go a step further. The retailer can include in a message a click-to-call link that will connect the customer with a customer service representative, in the event that the customer needs to reschedule the delivery. Things come up, and it is great to know that nobody’s time will be wasted by use of the simple technology. Text marketing not only adds to the level of connection between retailer and customer, but it streamlines their shopping, ordering, and receiving merchandise deliveries.
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