SMS marketing is popping up all around us, and it seems to be applicable to nearly any sort of industry. Here in the United States, we love all the bells and whistles on our smartphones. Keeping up with all the fancy apps and games out there is exhausting! Text messaging seems like something of the past – but we all continue to text on a daily basis, don’t we? There is no argument that text messaging is here to stay – regardless of whether or not you own a smartphone yet. All phones are capable of sending and receiving a text message.
The simple technology that never seems to go out of style has strung a chord with many businesses when it comes to an effective marketing technique. Hair salons are a great example of how SMS marketing works – and not only as a marketing technique. There are uses for an SMS application that go beyond advertising, and are more geared toward deepening the customer or client connection. To break it down to a basic level, there are three major uses for text message marketing in the hair salon industry. Let’s take a look at what they are.
First and foremost, text marketing works as a great marketing tool. In a hair salon, obtaining the client’s phone number is no problem – as in most establishments it is standard practice to record this in their database. Encourage clients to opt-in to receive notifications and specials via text from your business. This shouldn’t be difficult, because everybody loves to receive text messages. From here, when business is slow, send a message to the clients in your database about a special offer or a promotion; maybe a deal on a particular service – for a limited time, or perhaps a mobile coupon for them to redeem at their convenience.
Secondly, SMS marketing can be used for appointment scheduling. When a client makes an appointment, capture their phone number and ask their permission to send their reminder via text message. This is a very convenient way to contact clients and saves time by not making tedious phone calls. Send a reminder a day or two before their scheduled appointment. Not only does this reduce or eliminate the number of no-shows, this provides the client with ample time to reschedule their appointment if they need to. Now, the free time slot can be utilized by somebody else, nobody’s time is wasted.
The third use for SMS marketing in a hair salon, is sending notifications to your clients. Just make sure they are valuable. Let everybody know about a new product or service. Send out an occasional beauty tip - a new hairstyling technique, or how to use a particular tool correctly at home.
The simple technology that never seems to go out of style has strung a chord with many businesses when it comes to an effective marketing technique. Hair salons are a great example of how SMS marketing works – and not only as a marketing technique. There are uses for an SMS application that go beyond advertising, and are more geared toward deepening the customer or client connection. To break it down to a basic level, there are three major uses for text message marketing in the hair salon industry. Let’s take a look at what they are.
First and foremost, text marketing works as a great marketing tool. In a hair salon, obtaining the client’s phone number is no problem – as in most establishments it is standard practice to record this in their database. Encourage clients to opt-in to receive notifications and specials via text from your business. This shouldn’t be difficult, because everybody loves to receive text messages. From here, when business is slow, send a message to the clients in your database about a special offer or a promotion; maybe a deal on a particular service – for a limited time, or perhaps a mobile coupon for them to redeem at their convenience.
Secondly, SMS marketing can be used for appointment scheduling. When a client makes an appointment, capture their phone number and ask their permission to send their reminder via text message. This is a very convenient way to contact clients and saves time by not making tedious phone calls. Send a reminder a day or two before their scheduled appointment. Not only does this reduce or eliminate the number of no-shows, this provides the client with ample time to reschedule their appointment if they need to. Now, the free time slot can be utilized by somebody else, nobody’s time is wasted.
The third use for SMS marketing in a hair salon, is sending notifications to your clients. Just make sure they are valuable. Let everybody know about a new product or service. Send out an occasional beauty tip - a new hairstyling technique, or how to use a particular tool correctly at home.
Text Marketing is a new concept to many marketing professionals and business owners.
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More and more people nowadays are adopting the trend in SM Marketing. Enduroshield
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