All sorts of companies out there are taking advantage of text message marketing. Businesses that have chosen to implement this form of communication into their marketing plan have the great advantage of connecting with their clients and customers on a targeted and direct level. Whether you are just starting to understand the technology and how it applies to your individual business needs, or you have been using SMS marketing for while now – the important thing to remember is that text message marketing is a privilege. If you, as a business abuse the privilege, not only will you be tarnishing your own reputation, you may be damaging your industry’s reputation and level of standard as well. It can be easy to get carried away with how easy and fun text marketing can be, as well as how effective it is for your company – however you certainly do not want to be bothersome to your customers and clients.
The easiest way to get caught up excessively in the marketing method, is if you send messages at inappropriate times, or if you send messages too frequently. There aren’t any real set-in-stone rules for text message marketing, however there are a few guidelines to consider so as not to come off as annoying. You’ll want to avoid abusing your text marketing privilege as best as you can.
Firstly, be aware of when you send out your messages. A good rule of thumb to stick by is to send your messages during business hours: 9am to 6pm. You don’t want to risk sending a message when someone is eating dinner, or spending time with their family. Sure, it’s not as invasive as a phone call – but any interruption is still an interruption!
Secondly, don’t send messages just because. Your messages should always have meaning, and provide something of value. Sending a message just because you haven’t sent one for a while is not a good enough reason. This essentially defeats the whole purpose of text message marketing! Yes, you do want to make sure your business remains on people’s minds – however be subtle about it. Make yourself known as the business who is consistently relevant with their messaging.
Third of all, don’t overdo it. Definitely don’t send more than two messages per week. You know how it feels to get constant emails from that one site you shopped on months ago – it’s annoying! You don’t mind an email or two from time to time, especially if there is a coupon involved, but you don’t need to your inbox to fill up with meaningless messages. Same concept. For example, if you are promoting an upcoming special event, give your customers 2 or 3 days notice, and then one final reminder.
The easiest way to get caught up excessively in the marketing method, is if you send messages at inappropriate times, or if you send messages too frequently. There aren’t any real set-in-stone rules for text message marketing, however there are a few guidelines to consider so as not to come off as annoying. You’ll want to avoid abusing your text marketing privilege as best as you can.
Firstly, be aware of when you send out your messages. A good rule of thumb to stick by is to send your messages during business hours: 9am to 6pm. You don’t want to risk sending a message when someone is eating dinner, or spending time with their family. Sure, it’s not as invasive as a phone call – but any interruption is still an interruption!
Secondly, don’t send messages just because. Your messages should always have meaning, and provide something of value. Sending a message just because you haven’t sent one for a while is not a good enough reason. This essentially defeats the whole purpose of text message marketing! Yes, you do want to make sure your business remains on people’s minds – however be subtle about it. Make yourself known as the business who is consistently relevant with their messaging.
Third of all, don’t overdo it. Definitely don’t send more than two messages per week. You know how it feels to get constant emails from that one site you shopped on months ago – it’s annoying! You don’t mind an email or two from time to time, especially if there is a coupon involved, but you don’t need to your inbox to fill up with meaningless messages. Same concept. For example, if you are promoting an upcoming special event, give your customers 2 or 3 days notice, and then one final reminder.
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