Whether you own or work at a hair salon, you know how annoying it is when people don’t show up to their scheduled appointment. The receptionist has to call the client, find out if they are simply running late, or just not planning to show up at all. This is even if the receptionist has time for this with all the tasks that she has in front of her - juggling stylists, clients, schedules and appointments. The stylist is impatient, realizing they could have used that time slot more efficiently – the salon owner is irritated, seeing money wasted – the receptionist is frazzled, unnecessarily so. By using SMS marketing, this problem can be eliminated. Here is a step-by-step process about how utilizing text marketing will help your salon run more smoothly.
1. Your client either calls to set up an appointment, or they schedule a follow up appointment right there in person after their last visit. Cut, color, or style – the client know which stylist is a great fit for them, and they are happy to jump into the coveted pre-holiday time slot left. The client provides you with their contact information, including their cell phone number.
2. You input the client’s information into the system. Perhaps you make a few notes about them, if they are a returning customer – note which services they enjoy most. Put the client’s appointment date and time into your SMS appointment system. Set it up so that a message is automatically sent to your client’s phone to confirm the appointment, even right after you hang up with the phone.
3. You decide to set up your SMS appointment system to generate a message and send it automatically. This is entirely up to you - maybe you’ll want to send more than one message. Set up your text message to remind the client about their time and date of their scheduled appointment. Sometimes a day or two before, works well.
4. One of two things will happen from here. Either your customer will show up at the right time, on the right day for their appointment and everybody will be happy; or your customer will realize that oops, they forgot they have to pick up their kid from soccer practice that day, or they scheduled a dentist appointment at the same time. In this case, the customer will call, cancel and reschedule their appointment with your hair salon.
Either way, using SMS marketing for streamlining the process of appointment scheduling and sending out reminders is simple and effective. Nobody likes to waste their time, and this way, every one can plan accordingly. The stylist may choose to squeeze in a different client, the business owner will not be losing out on money, and the receptionist can focus on keeping everything organized.
1. Your client either calls to set up an appointment, or they schedule a follow up appointment right there in person after their last visit. Cut, color, or style – the client know which stylist is a great fit for them, and they are happy to jump into the coveted pre-holiday time slot left. The client provides you with their contact information, including their cell phone number.
2. You input the client’s information into the system. Perhaps you make a few notes about them, if they are a returning customer – note which services they enjoy most. Put the client’s appointment date and time into your SMS appointment system. Set it up so that a message is automatically sent to your client’s phone to confirm the appointment, even right after you hang up with the phone.
3. You decide to set up your SMS appointment system to generate a message and send it automatically. This is entirely up to you - maybe you’ll want to send more than one message. Set up your text message to remind the client about their time and date of their scheduled appointment. Sometimes a day or two before, works well.
4. One of two things will happen from here. Either your customer will show up at the right time, on the right day for their appointment and everybody will be happy; or your customer will realize that oops, they forgot they have to pick up their kid from soccer practice that day, or they scheduled a dentist appointment at the same time. In this case, the customer will call, cancel and reschedule their appointment with your hair salon.
Either way, using SMS marketing for streamlining the process of appointment scheduling and sending out reminders is simple and effective. Nobody likes to waste their time, and this way, every one can plan accordingly. The stylist may choose to squeeze in a different client, the business owner will not be losing out on money, and the receptionist can focus on keeping everything organized.
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