So, you’ve heard the hype about text message marketing. Everyone is getting into it, it works wonders for your business, it is cost effective, simple, etc. The question is, how do you know which text marketing software to choose? When you type it into your search engine, it seems like a zillion companies out there are offering text marketing. Launching your SMS marketing campaign suddenly feels exhausting with all those choices. You want to make sure you make the right choice for your company, you’ll want to get the most bang for your buck and you want to make this happen fast. There are lots of factors when it comes to narrowing down your choices for a decent text marketing software. Here are a few simple steps to follow to help streamline this process:
1. You’ll want to find a company with a short code. A short code is a five or six digit phone number, which you will have your customers and clients text to – which in turn will capture their information into your database. From here, you will be able to send out mass messages to people who have opted-in. Short codes are easier to remember than regular phone numbers, they are catchy and effective. You’ll definitely want to rule out the companies that don’t utilize this text technique.
2. Now that you have narrowed down your company choices to those who use short codes, scroll around on the company’s website and look for a regular phone number. I know, this is the opposite of the last step, but it is for a different reason! If you can’t find a company phone number on the first page of their website, skip them. Why? Because you want to pick a company who is accessible. When you have questions, you will want to talk to a real person.
3. Now look for references. You’ll want to look for the sort of references that are from individual human beings, don’t be blind sighted by flashing company logos. Look for quotes from happy customers, real looking photographs, true tales of text message success. You want to know the company has customers!
4. You should have a smaller list by now. Narrow it down even further by seeking out the text marketing software companies that offer no other services. You need a company that specializes in text marketing only, no fancy other marketing methods included. If a company can specialize in a one particular thing, it is likely they will excel at it – and so will you.
5. Lastly, you need to seek out simplicity. Your list should be very small by now, and from here, sign up for a free trial and choose the company that provides you with the simplest steps to getting started with your campaigns. If you don’t get it, move on.
1. You’ll want to find a company with a short code. A short code is a five or six digit phone number, which you will have your customers and clients text to – which in turn will capture their information into your database. From here, you will be able to send out mass messages to people who have opted-in. Short codes are easier to remember than regular phone numbers, they are catchy and effective. You’ll definitely want to rule out the companies that don’t utilize this text technique.
2. Now that you have narrowed down your company choices to those who use short codes, scroll around on the company’s website and look for a regular phone number. I know, this is the opposite of the last step, but it is for a different reason! If you can’t find a company phone number on the first page of their website, skip them. Why? Because you want to pick a company who is accessible. When you have questions, you will want to talk to a real person.
3. Now look for references. You’ll want to look for the sort of references that are from individual human beings, don’t be blind sighted by flashing company logos. Look for quotes from happy customers, real looking photographs, true tales of text message success. You want to know the company has customers!
4. You should have a smaller list by now. Narrow it down even further by seeking out the text marketing software companies that offer no other services. You need a company that specializes in text marketing only, no fancy other marketing methods included. If a company can specialize in a one particular thing, it is likely they will excel at it – and so will you.
5. Lastly, you need to seek out simplicity. Your list should be very small by now, and from here, sign up for a free trial and choose the company that provides you with the simplest steps to getting started with your campaigns. If you don’t get it, move on.
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