Keeping customers happy is easier than ever for salons through use of text marketing. Your salon most likely has a current marketing method, perhaps that includes newspaper advertisements, flyers or encouraging stylists to pass out their business cards. Ultimately, word of mouth is the best sort of marketing a business can acquire, because this means that customers are so pleased with you, they are telling their friends, family and coworkers about it. Unfortunately, building a stellar reputation takes some time in most instances. Studies have shown that text marketing can speed up the process of ensuring your business is getting that well deserved buzz.
The first thing that is really great about text message marketing is the fact that the salon can increase their client visits, and decrease the number of no-shows simultaneously. The way this works is that by encouraging clients to submit their cell phone number during their first visit - so as to add their name to your database system – you can shoot them reminders via text. Send appointment reminders a week before their appointment, then maybe the day before. This is all automated, so those annoying phone calls and leaving messages is no longer necessary. Plus, this gives the client the opportunity to cancel or reschedule as needed, freeing up a time slot for someone else. Nobody’s time is wasted, and schedule management becomes streamlined.
The second factor of text marketing being a hit in the salon or spa industry is that referrals are a breeze. Offer an incentive to clients who refer your salon to their family and friends. A discounted service or free samples are good examples. If a stylist is fairly new to the salon and is looking to build her clientele list, send out a text message introducing the newcomer – list her strengths and specialties. Keeping those chairs occupied and your stylists busy means that customers are happy, and are coming back.
Increasing retail revenue is simply the best result of a text marketing campaign. Take advantage of holidays or special occasions by sending out a mass message letting all your clients know that you are running a special promotion on certain services, or you are offering freebies, such as trial size products, a makeover, or an included blow-dry or style. People will certainly return to the salon where they feel not only the most comfortable and beautiful when they leave, but where they feel the most welcome and special when they arrive.
Text marketing is a way of providing your clients with value, and therefore when they tell all of their friends about how wonderful your salon is, you can be sure those friends will be calling to schedule their next appointment with one of your stylists.
The first thing that is really great about text message marketing is the fact that the salon can increase their client visits, and decrease the number of no-shows simultaneously. The way this works is that by encouraging clients to submit their cell phone number during their first visit - so as to add their name to your database system – you can shoot them reminders via text. Send appointment reminders a week before their appointment, then maybe the day before. This is all automated, so those annoying phone calls and leaving messages is no longer necessary. Plus, this gives the client the opportunity to cancel or reschedule as needed, freeing up a time slot for someone else. Nobody’s time is wasted, and schedule management becomes streamlined.
The second factor of text marketing being a hit in the salon or spa industry is that referrals are a breeze. Offer an incentive to clients who refer your salon to their family and friends. A discounted service or free samples are good examples. If a stylist is fairly new to the salon and is looking to build her clientele list, send out a text message introducing the newcomer – list her strengths and specialties. Keeping those chairs occupied and your stylists busy means that customers are happy, and are coming back.
Increasing retail revenue is simply the best result of a text marketing campaign. Take advantage of holidays or special occasions by sending out a mass message letting all your clients know that you are running a special promotion on certain services, or you are offering freebies, such as trial size products, a makeover, or an included blow-dry or style. People will certainly return to the salon where they feel not only the most comfortable and beautiful when they leave, but where they feel the most welcome and special when they arrive.
Text marketing is a way of providing your clients with value, and therefore when they tell all of their friends about how wonderful your salon is, you can be sure those friends will be calling to schedule their next appointment with one of your stylists.
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