Regardless of what industry your business is in, creating separate targeted text message marketing groups within your database is very important. This can work whether you own a retail store, restaurant or a salon. There are a great number of reasons why making smaller individualized databases are a great use of text message marketing. Different customer or client lists can be created by use of different keywords, or they can be manually put into the system at the point of sale. These lists will separate customers based on their shopping preferences. This way, any messages they receive will be relevant to what they are looking for – hence a higher success rate. Let’s take a look at some examples to illustrate the concept.
Retailers are a type of business that can be used as a solid example. They use SMS marketing to connect with their prior customers in order to encourage repeat business. This is really effective, but if you are a savvy retailer, you’ll understand that this is simply just a starting point. The opportunity to take the marketing technique a few steps further isn’t difficult. It just takes a little more planning. Retailers are using different lists to promote their store on a higher level – for example, personal shopper services, special events, preferred shopper hours of operation, or the arrival of new merchandise. Smart retailer are beginning to take it a bit further and create groups to target based on age, special interests, or buyer history. The bottom line is, not everybody shops for the same thing, or is seeking the same information. Pinpointing these differences will take your retail store or business in general to that next level.
This idea of segmentation doesn’t have to be complicated. It isn’t always necessary to separate your database into many groups, maybe two or three will suffice – depends on your business or industry. We can take a look at a restaurant to view the concept from a different perspective. Restaurants can use different groups or keywords to let their customers know about happy hour deals, menu changes, meal specials or special events. This works great - but what if someone is underage and doesn’t need to receive messages about happy hour? What if someone is a vegetarian and doesn’t want a message about your steak special? People have different preferences, especially when it comes to their dining choices. When a restaurant knows the difference between their different customers, they will find more success reaching each and every one of them. Take a look at times of day too. People who come in for lunch are a different demographic than those who make dinner reservations. Text message marketing allows you to send relevant messages to your loyal customers.
Retailers are a type of business that can be used as a solid example. They use SMS marketing to connect with their prior customers in order to encourage repeat business. This is really effective, but if you are a savvy retailer, you’ll understand that this is simply just a starting point. The opportunity to take the marketing technique a few steps further isn’t difficult. It just takes a little more planning. Retailers are using different lists to promote their store on a higher level – for example, personal shopper services, special events, preferred shopper hours of operation, or the arrival of new merchandise. Smart retailer are beginning to take it a bit further and create groups to target based on age, special interests, or buyer history. The bottom line is, not everybody shops for the same thing, or is seeking the same information. Pinpointing these differences will take your retail store or business in general to that next level.
This idea of segmentation doesn’t have to be complicated. It isn’t always necessary to separate your database into many groups, maybe two or three will suffice – depends on your business or industry. We can take a look at a restaurant to view the concept from a different perspective. Restaurants can use different groups or keywords to let their customers know about happy hour deals, menu changes, meal specials or special events. This works great - but what if someone is underage and doesn’t need to receive messages about happy hour? What if someone is a vegetarian and doesn’t want a message about your steak special? People have different preferences, especially when it comes to their dining choices. When a restaurant knows the difference between their different customers, they will find more success reaching each and every one of them. Take a look at times of day too. People who come in for lunch are a different demographic than those who make dinner reservations. Text message marketing allows you to send relevant messages to your loyal customers.
Text Marketing is simply the marketing of your product or service by way of simple text messages, the same kind that you probably send to your friends and family each and every day.
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