If you are a real estate professional, you have probably heard of text message marketing. The benefits of SMS marketing in the real estate industry go far beyond advertising. The best part about this marketing method is the versatility that can be found within the platform. The opportunities to connect and communicate effectively with potential buyers and sellers are endless! The ability to create separate buyer lists based on preferences or qualifications allows your messages to be relevant, which in turn means they will be greatly appreciated. As with all great things, you can be certain there is a level of responsibility involved.
No one likes to receive spam, you know, those unsolicited emails that pop up in your inbox? Most people have filters that can capture and hide spam messages so that we don’t even have to see them. Not only are these sort of unwanted messages annoying, but they can potentially compromise the security of your computer. With text communication, there is no such thing as a spam filter. Luckily, we don’t need one in there for the most part – so the ultimate goal is to keep it that way. If you are a real estate agent and you are looking to implement text message marketing into your business, it is essential that you follow a few simple guidelines to ensure you don’t overstep any boundaries. Cell phones are highly personal devices after all!
1. Your list of potential buyers must be created from people who have opted-in. What does this mean? It means you need to obtain their permission before you send them any messages. Typically, this can be accomplished by posting a call to action on your sign rider. “Text 123MAIN to 96000 for listing details.” People find this convenient and they love the instant info factor, so you can be sure to expect many text-ins. Create your reply message to provide property details such as square footage, bedrooms, price . . . etc. Next, create a second message confirming their choice to opt-in to your list, in turn receiving more messages from you regarding this property, or similar properties.
2. Allow them to opt-out. I know this isn’t what you want to be reading, but it is the law! You must provide your potential clients with a way out. Put a disclosure at the end of each text message. “Reply STOP to no longer receive messages from us.” This doesn’t mean people will necessarily oblige, but they will appreciate the option.
3. People won’t unsubscribe from your text message marketing campaign as long as you give them a little control. Encourage potential buyers to log on to your website, and set up a few preferences. What is their price range? What areas would they like to consider? From here, you can target your messages to provide buyers with exactly what they are looking for.
No one likes to receive spam, you know, those unsolicited emails that pop up in your inbox? Most people have filters that can capture and hide spam messages so that we don’t even have to see them. Not only are these sort of unwanted messages annoying, but they can potentially compromise the security of your computer. With text communication, there is no such thing as a spam filter. Luckily, we don’t need one in there for the most part – so the ultimate goal is to keep it that way. If you are a real estate agent and you are looking to implement text message marketing into your business, it is essential that you follow a few simple guidelines to ensure you don’t overstep any boundaries. Cell phones are highly personal devices after all!
1. Your list of potential buyers must be created from people who have opted-in. What does this mean? It means you need to obtain their permission before you send them any messages. Typically, this can be accomplished by posting a call to action on your sign rider. “Text 123MAIN to 96000 for listing details.” People find this convenient and they love the instant info factor, so you can be sure to expect many text-ins. Create your reply message to provide property details such as square footage, bedrooms, price . . . etc. Next, create a second message confirming their choice to opt-in to your list, in turn receiving more messages from you regarding this property, or similar properties.
2. Allow them to opt-out. I know this isn’t what you want to be reading, but it is the law! You must provide your potential clients with a way out. Put a disclosure at the end of each text message. “Reply STOP to no longer receive messages from us.” This doesn’t mean people will necessarily oblige, but they will appreciate the option.
3. People won’t unsubscribe from your text message marketing campaign as long as you give them a little control. Encourage potential buyers to log on to your website, and set up a few preferences. What is their price range? What areas would they like to consider? From here, you can target your messages to provide buyers with exactly what they are looking for.
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