Mobile texting seems like “old news”, doesn’t it? Why are we still talking about it? Text messaging seems almost as archaic as paging someone – remember the pager craze? We were definitely texting before we had color screens, or even touch screens for that matter. Even though nowadays we are so focused on the latest application, RSS feed, or even catapulting birds into structures – text messaging is still something we all do every day.
Small businesses that are able to understand and implement text message marketing will go far – especially now, while there are so many different opportunities. Plus, the marketing technique still has plenty of room for innovation.
The first major point to make for small businesses benefiting from text message marketing is that they can reach a much more broad range of consumers. I know this may come as a surprise, but there is still a large number of people in the United States who don’t yet own a smartphone. Of course it is in the best interest of any sort of business not to alienate any potential customer or client. Text messaging really steps in here, because a smartphone isn’t necessary to send or receive a text message. This is particularly important if your business is trying to expand outside the country. In continents like Africa and South America, cell phone access is more prevalent than landlines or internet, these nations’ access to the outside world is their mobile phone.
The second reason small businesses can utilize SMS marketing well, is that this allows them the opportunity to send information to the right person at the right time. In other words, take advantage of the intimacy of connecting with a person via their personal cell phone. The only devices more personal than a cell phone are perhaps hearing aids! This means that you, as a business owner need to have the mindset that you are having a conversation with your customers, not only just advertising to them. Do this by offering something of value, this way they will welcome having a relationship with you over their mobile phone.
The third reason is cost. In most instances, small businesses have a small budget to work with. Text message marketing packages are no longer out of range, only utilized by large global scale companies. There are a great deal of affordable plans, which are customizable and can apply to any business size, even if you are a business just starting out. Plus, don’t worry about having everything perfectly in place. Many owners are concerned that they don’t have a solid plan for how everything will work once they embark on a text message campaign. Just get started, and see what happens!
Small businesses that are able to understand and implement text message marketing will go far – especially now, while there are so many different opportunities. Plus, the marketing technique still has plenty of room for innovation.
The first major point to make for small businesses benefiting from text message marketing is that they can reach a much more broad range of consumers. I know this may come as a surprise, but there is still a large number of people in the United States who don’t yet own a smartphone. Of course it is in the best interest of any sort of business not to alienate any potential customer or client. Text messaging really steps in here, because a smartphone isn’t necessary to send or receive a text message. This is particularly important if your business is trying to expand outside the country. In continents like Africa and South America, cell phone access is more prevalent than landlines or internet, these nations’ access to the outside world is their mobile phone.
The second reason small businesses can utilize SMS marketing well, is that this allows them the opportunity to send information to the right person at the right time. In other words, take advantage of the intimacy of connecting with a person via their personal cell phone. The only devices more personal than a cell phone are perhaps hearing aids! This means that you, as a business owner need to have the mindset that you are having a conversation with your customers, not only just advertising to them. Do this by offering something of value, this way they will welcome having a relationship with you over their mobile phone.
The third reason is cost. In most instances, small businesses have a small budget to work with. Text message marketing packages are no longer out of range, only utilized by large global scale companies. There are a great deal of affordable plans, which are customizable and can apply to any business size, even if you are a business just starting out. Plus, don’t worry about having everything perfectly in place. Many owners are concerned that they don’t have a solid plan for how everything will work once they embark on a text message campaign. Just get started, and see what happens!
SMS text marketing offers companies personalization, relevancy, and immediacy with their marketing campaigns.
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