Seven Replies to Common Text Marketing Excuses

Not convinced that text marketing is the perfect choice for your business? What is holding you back? There are many excuses. But that’s all they are, simply excuses. There isn’t an excuse out there that doesn’t have valid response arguing against it. Text marketing is brilliant for nearly any sort of business. Some of the most successful industries include Real Estate, Restaurants and Hotels, however it is also proven to be extremely effective in Retail and even Non-Profit industries, like Churches. Let’s discuss some of the reasons to skip a text marketing campaign, and find out if any of them make sense.

Excuse #1: “It’s too impersonal.”
Nope, just the opposite in fact. A newspaper advertisement is impersonal. A poster is impersonal. Sending messages directly to someone’s personal mobile phone is extremely personal – as long is it is done tastefully.

Excuse #2: “I can’t afford it.”
This is ridiculous. Advertising is expensive! It costs a great deal of money to print a billboard, or run a television commercial, and these are tactics that are often ignored. Text marketing plans are completely customizable and have a range of price plans that would be fitting for a large company, small business, or even an individual. Mobile marketing is cheap, especially compared to other options.

Excuse #3: “I don’t have time to learn a whole new technology.”
This response is actually funny! There is nothing new about text messaging. We have all been doing it for years, it is actually the primary way many people communicate with their friends and family. Applying it to your business communications is simple, it just involves a little creativity and a good company – such as Social Fuse – will walk you through it step by step.

Excuse #4: “Only teens know how to text message.”
This is just a myth. Over 75% of adults text on a daily basis - 50% of people in their 60’s regularly use text messaging also. Text messaging has been popular for many years, and its user base continues to grow exponentially.

Excuse #5: “I don’t want to limit my outreach to smartphone users only.”
Smartphones are capable of many things, such as applications and other fancy features, however text messaging is a feature that all phones are capable of – even the older models. Text messaging comes standard in nearly every mobile plan.

Excuse #6: “I could just call people directly.”
Sure, but today’s society finds voice calls to be intrusive. People would rather text than talk. Telemarketers are a thing of the past, and any response you get from dialing a potential customer will likely be negative.

Excuse #7: “People will just delete my messages.”
If someone digs through the paper to clip a coupon, I doubt they would delete a mobile version of one! 97% of messages are read and opened.

How to Create an SMS Text Marketing Plan?

In SMS text marketing, messages are limited to 160 characters. This is the standard text message maximum for standard cell phones, even though nowadays smartphones are capable of much longer messages. In order to reach the greatest number of customers or clients, it is best to stay within the 160 character limit, simply because you wouldn’t want to alienate anybody from your marketing campaign. Don’t be deterred by this limitation however, it is actually a good thing. It forces your campaign to be brief and to the point. No fluff or unnecessary words. People like this, and will respond much more positively to your messages.

Just because your messages must be short, doesn’t mean that they don’t require the proper planning beforehand. Messages can’t just be haphazardly thrown together. The most successful SMS text marketing campaigns are cleverly planned and a little strategy is certainly involved. Without a little prepping, you risk the chance of annoying your customer database and you’ll find yourself with more opt-outs than you’d like. Now, an SMS text marketing plan doesn’t require months and months of planning, but a little time will definitely prove to show successful results in the long run. Here is how to perfect your perfect text marketing plan:

Firstly, you’ll want to define your schedule. Create your text marketing campaign with the intention of sending out your messages in batches, with an even amount of time in between. You won’t want to send text blasts too frequently, but just enough to stay on the minds of your clients and customers. It’s important to regularly reach out to people, but you don’t want to be hasty and make any mistakes or typos. This brings me to the next tip, which is write ahead. Take the time to craft your message so that it has the perfect amount of power and effectiveness to connect with your customers. If you wait until the last minute to write your marketing message, you most likely will not be sending a memorable message.

Remember that SMS marketing is a very personal way of reaching people. You’ll want to be sure your messages are as relevant as they can possibly be. Separate your clients or customers into different lists – these lists can be based on their buying preferences or demographic. This allows your customers to have more control over the way they are marketed to, and minimizes opt-out rates. Targeting your customers in a direct way is very effective. From here, you can track your campaign results accurately. Figure out what people are responding to best, and what isn’t working as well. This means you can fine-tune your SMS text marketing campaigns to reach more clients and have a bigger impact.

Mobile Website is Key in Text Marketing for Retail

Text marketing for retail stores has completely changed the way consumers shop nowadays. Retailers are amongst the top types of businesses that can benefit the most from text message marketing. Whether you are completely new to the technology, or you have been utilizing it for a while, there is never a shortage of information to look over or ways to amplify your business. One of the best things a retail store should invest in, is creating a mobile website. You may think to yourself, ‘I have website, why would I need another?’ Good question.

You may have a website that is perfect for viewing on the computer - ideal for internet shopping and catalog browsing. A mobile website is designed a bit differently with the intention of viewing it on a cell phone. Cleverly done mobile sites offer quick, to-the-point information, which is what someone on the go would be searching for. Your mobile site needs to be simple, easy to navigate, and include such information like store hours, locations, directions and phone numbers. Think of your mobile website as a means of introducing yourself to a new customer.  

QR codes are nice little features that add to text marketing for retail stores. Place a QR code on a sign or in an advertisement, and link your potential customers right to your mobile site. They can check out instantaneously what you are all about. Not to mention, QR codes can store cell user’s numbers right into your customer database, and from here you can market to them – perhaps send a coupon or a sale notification from your store. Some of the best ways of using SMS text marketing in a retail environment include simple notifications.

Of course, mobile coupons and deals are a great way to drive traffic through your door, but simply letting your customers know about a special event, or a great sale, or even new merchandise will keep your store on their mind – and they will be more likely to shop with you in the future. The most important thing to remember about text marketing is that the technique gives you constant access to your customers, connect with them anytime – in the blink of an eye.

Text message marketing for retailers will help provide customers with more value for the money they spend, and in turn – they will become frequent, loyal customers. This form of marketing is simple, inexpensive, effective and best of all – it improves your store reputation. Don’t forget to keep an eye on the results of your campaigns. Track what is working best, and what isn’t working as well. From here you will build stronger campaigns and connect on a deeper level with your customer database.

Two Examples of Text Message Marketing for Retailers

I’m sure you are aware of the great benefits of text message marketing for the retail industry by now. The retail world is one of the best fitting industries to implement a modern marketing campaign. There are so many directions text marketing can go in, and to make things even more interesting, there is such a huge variety when it comes to the different types of retail stores out there. No matter what, people shop. We all need to eat, dress, live and be entertained . . . right? Shopping is something that has become more accessible than ever before, people no longer need to leave their house. They can shop online, or even pick up their phone to dial in an order.

Let’s take a look at some of the different ways text message marketing can be used for two very different types of retailers.

Let’s say Joe owns a hardware store. In order to build his text marketing database, he posts a sign near his register that reads, “Text HARDWARE to 96000 for special deals.” Upon texting-in, Joe offers an immediate discount for his customers during their check out. Now, Joe can let everyone know about sales or promotions he has for his store. Half-price snow blowers, special sale on bolts, 20% off hand tools . . . you name it! In addition to sending out text message coupons and promotions, Joe sends out occasional seasonal tips for home improvement. He likes to let people know about green friendly upgrades for bulbs and outlets, plus he offers advice regarding spring cleaning and maintenance, in addition to early prepping for an icy winter. Joe appreciates his loyal customers.

Sally has a small market in the heart of town. She sells fresh fruit and vegetables, but she only chooses produce from local organic farmers. She bakes her own bread daily also, so she prides herself on selling delicious, fresh food. She builds her database by placing an advertisement in the local newspaper. It reads, “Text SALLY to 96000 for a free loaf of squaw bread with any purchase.” People take a second look at Sally’s advertisement. Everybody loves a good deal, right? Sally finds herself baking up a storm to keep up, but she doesn’t mind – she has a line out the door! Now, Sally can let everyone know when the fall apples are harvested, or when a delicious crop of green beans arrive. She promotes her local presence, and offers special discounts to her customers who live in the neighborhood. Sally also uses text message marketing to provide how-to cooking tips for her fruits and veggies, like the secret to a perfect peach pie. Sally enjoys a solid loyal customer base, and they appreciate her connection to the local farmers.

Four Excuses Addressed in Text Message Marketing

Are you a business owner who is still on the fence regarding text message marketing? If so, it’s high time to quit making those excuses. Maybe it was a budget thing, or you weren’t sure you would understand the technology. Well, text message marketing is the most affordable marketing method out there yet, and there is nothing new about the technology. People have been using text messaging as a major form of communication for years – applying to your business is not much different than how it is used on a personal level. Perhaps some of the questions in your head causing you to hesitate going forward with your mobile marketing approach are more complicated. How about these for a few examples:

Excuse #1: “People are going to find it intrusive.”
Nobody will find anything about text message marketing intrusive as long as the technology is used appropriately. Sure, cell phones are very personal devices – which is why there are so many guidelines regarding best practices to follow. Don’t generate messages too often, think about how many you would want to comfortable receive from a business you frequent. Once a week is generally a good frequency to consider. Did you know that 1 in every 4 messages results in a sale?

Excuse #2: “My messages will go ignored.”
First of all, 97% of text messages are opened and read within five minutes. How is that for not going ignored? As for the message itself, just make sure your message is valuable. Make sure whatever you send is something that people will want to open and read. Mobile coupons are a sure thing that will be appreciated - everybody loves a good deal! Useful information is always good to send also. Keep your customers in the loop. Let everybody know about your Happy Hour specials, or holiday business hours.

Excuse #3: “Nobody will want to opt-in.”
This will require a bit of creativity on your part, but it isn’t difficult at all to encourage people to opt-in to your text message marketing campaign. Provide an incentive, like a special promotion just for opting in. Nobody will be able to resist it. Also, make sure people are aware of exactly what to expect. Let them know they will receive exclusive discounts and promotions via text message from your business, and that they can opt-out at any time. Educate your employees or staff members to talk to people about how it works.

Excuse #4: “160 characters is a tight limit.”
True, but this actually works in your advantage. People appreciate messages that are short and sweet. This means that your messages must remain to the point – which ensures a positive response from your clients and customers.

Text Message for Time Management in Real Estate

Real Estate professionals are extremely busy people, but missing leads are not the way to establishing a solid business reputation, and closing those sales. Implementing a text message marketing plan may seem like one more ball to juggle, however just the opposite is true. With a modern marketing upgrade, imagine taking a few of those balls away – daily tasks and job demands are easier to handle than ever before! More focus can be directed in the right place. Time management is an incredible career booster.

Between office meetings, scheduling client appointments, and conducting property showings – real estate agents can truly benefit from the streamlined approach text message marketing provides. Staying connected with buyers and sellers is the real key to success in this industry. Text marketing brings that level of personalized, direct communication to the table. Potential buyers are able to reach their agent immediately, and receive the response they are looking for. Appointment scheduling can be automated online, plus confirmation and reminders will be sent out so that nobody’s time is wasted. Unnecessary lengthy phone calls are long in the past!

In addition to establishing and maintaining strong connections with clients, real estate professionals need to focus on the homes they are trying to sell. Taking photos and videos are very important in order to properly market a property listing, not to mention staging homes so they look their best for images and showings. These are more necessary tasks that an agent must juggle, however this is another area where text message comes into play to take some of the pressure off of time management. The real estate professional is able to use a text message marketing platform, such as Social Fuse, in order to create a mobile website for each property listing. This process is simple, and from here, potential buyers can text-in for access.

They are able to view detailed images of the property, or watch a virtual tour – and the best part is, they can do all of this whenever it is convenient for them! Now they will be fully informed about property details before they reach out to you in order to schedule a viewing or a meeting in person. Create a mobile business card for yourself – the real estate professional – and link your potential buyers to it via text so that they may contact you, or just learn a little more about who you are.
SMS text message marketing is the perfect way for you to capture, track, and follow up with your leads – particularly those who you may otherwise have missed! The greatest part is, your potential buyers don’t need to change their routine or work day at all, and neither do you. Lead generation and client management is a breeze.

Uncommon Industries Getting into Text Marketing

Text marketing is everywhere. The ease and convenience of the simple marketing method are irresistible to all sorts of industries out there. Connecting with people by reaching them on the device they can’t live without makes complete sense. Even though a cell phone is a very personal device, people don’t mind being marketed to this way – as long as they maintain a level of control. Being sure to abide by a few simple rules and regulations will ensure that this level of two-way communication will work in everybody’s favor.

The most common industries using text marketing today are restaurants and retail stores. This form of marketing is brilliant for providing customers with coupons, promotions and discounts. Before, people used to clip coupons for savings – with mobile marketing, it is as if these coupons are sent straight to your cell phone. Restaurants in particular love how easy it is to let their customers know about dinner specials, happy hour deals, or special events. Staying in communication with customers is a surefire way of making sure they choose your establishment over any other. In a retail environment, SMS marketing is a perfect way to let shoppers know about sales, new merchandise, or provide them with mobile coupons for their next shopping trip. Perfect for this holiday season!

Marketing is the most obvious and most common use for text marketing, however a mobile platform can easily provide a few other benefits. A few industries that aren’t into advertising are discovering that SMS marketing can really benefit their business. Let’s take a look at a few examples. Churches are finding that implementing a text marketing campaign helps them stay connected to their members. It is a perfect way to let everyone who opts-in know about when services are being held as well as announcing who guest speakers may be. The best part about using text message marketing is that a church can send messages of enlightenment to worshippers. This allows the church to connect with individuals beyond the services.

Another industry finding success using text marketing – in a non-marketing manner – is doctor offices. This actually applies to doctors, dentists, veterinarians, or any industry that requires people to make appointments. Allowing patients to text-in their information, and give you the permission to reach them via text message, means that you can set up your database to receive automatic appointment reminders before their scheduled time. This can be a few days before, a day before, or even the day of. Providing people with a basic reminder allows them the opportunity to reschedule or cancel if they need to. Therefore your office will no longer experience no-shows, open time slots can be used much more efficiently.

Three Text Message Resolutions for Retail

There really isn’t a better fit for the retail industry than text message marketing. If your retail store hasn’t embarked on a mobile marketing campaign, then getting in gear for the New Year is a great way to kick off 2013. People spend time clipping coupons for discounts, only to forget them at home, or lose them in the mail pile or junk drawer. By the time you remember where that coupon is, or come across it – often times it has expired and is useless anyway. All that wasted time can be completely eliminated if that coupon was sent directly to your cell phone. The mobile phone is the one item nobody is ever without, so now if you decide to pull over and run into the store – you’ll have the coupon saved in your text message inbox!

There are a great number of uses for text message marketing for the retail industry – many of them go beyond the direct advertising technique. If you haven’t educated yourself about how the basic technology works, and how it will enhance your business – make this your New Year’s resolution. Perhaps your store already has a mobile marketing plan in place, and it is working wonderfully. Great! This places you ahead of the game, and you are off to a good start for 2013. This does not however, let you off the hook with a goal-oriented resolution for your retail store. There are many opportunities to improve, and take text message campaigns to the next level. Here are some good retail related resolutions:

1. “We will appreciate our locals.” Every establishment started somewhere, right? Even though expansion is a great sign of success – it isn’t as difficult to accomplish anymore in this technologically advanced day and age. Now, the focus has turned to remembering your roots, where you started, and who was there for you. Provide special promotions to your local neighborhood, or send messages showing your appreciation for your community. People enjoy a sense of solid loyalty, and they will return the gesture.

2. “We will send less emails.” For a while, it seemed like everybody was constantly sending email advertisements and promotions. More often than not, they go ignored, as inboxes fill with frequent useless messages. People get annoyed and overwhelmed by bulk emailing. The reason you chose to incorporate text message into your marketing campaign is to streamline and simplify your connection strategy, so do just that!

3. “We will remember timing is key.” It really is. Send your loyal database information about a flash sale, or a limited promotion. If people feel a sense of urgency to redeem a text message deal or coupon, they are more likely to take advantage of it.

Text Message to your Restaurant Guests

Creating an opt-in list for your Restaurant using the text message does not have to be a difficult process. Once you build your list of loyal customers, applying interactive marketing campaigns can be a lot of fun. Purchasing a list of random cell phone numbers is simply not an option. The main reason text message marketing is so successful, is because spam is almost non-existent. The mobile marketing industry intends to keep it that way. Besides, you wouldn’t want to give your restaurant a bad reputation. It isn’t hard to start compiling this list – especially if you provide a decent incentive. Guests have to opt-in – or text-in – in order to add themselves to your marketing database. In many instances, a little instant gratification can go a long way. For example: “Text BURGER to 96000 to receive 50% off your check!” Not many people will be able to resist such a deal, a discount simply for sending a text message? It’s a no brainer. Upon texting in for the deal, the customer will receive an instant reply asking for their confirmation to receive future marketing messages from your restaurant. They will most likely be so thrilled to save a few bucks at lunch they will be anticipating what you send them next.

Implementing a text message campaign in your restaurant doesn’t mean you need to completely forget about traditional marketing methods. The best way to make people comfortable with a new form of advertising is to blend it with something familiar. Billboards, posters, signs, or commercials are all forms of traditional marketing. For a restaurant, table tents are often a successful form of advertising a special or promotion. Post your call to action on a table tent, so that diners will see it right away upon being seated. Perhaps it is even a good idea to encourage staff members to talk about your text messaging promotion with customers, to answer any questions they may have on the spot. Once your opt-in list starts to grow, you can send mass messages to all of your customers. Let them know about meal specials, happy hour deals, or special events.

There are ways to program your messaging system to record when guests have an upcoming occasion, such as a birthday or an anniversary. From here, you can send them a text message offering them a prime table to celebrate, or a discount for their special day. A simple text message can really accomplish a lot for your restaurant. By making your guests feel comfortable, you can be certain they will be choosing your establishment over others to catch up with friends, connect with family, or even entertain business clientele. Text message marketing is a fantastic choice for restaurants.

Text Message Marketing Rules Number One

Text message marketing is the number one choice when it comes to mobile marketing and services. It is more popular than ever, and this goes to prove that effectiveness combined with simplicity is truly a winning combination. Even though there is so much growth in the mobile field starting with email, and moving on to applications, instant messaging, and social media - SMS is hardly considered lowly. Everyone knows how it works, and nearly everyone has a phone with text messaging capabilities. It’s hard to believe not everyone has a Smartphone, however this is the truth! This is why Text Message Marketing is so effective. It reaches all people. Those who are technologically savvy, as well as those who are not. Text messaging is not only popular, it happens to be the number one form of communication in general. More text messages are sent and received over phone calls made, or emails sent. People enjoy the convenience of a condensed message, right in the palm of their hand.

By 2013 the volume of messages are expected to be 10 trillion, according to Portio Research. This means that if marketers want to reach the highest number of consumers, they must learn to implement text into their marketing plan. It’s important to consider the fact that mobile spam is turning into a real privacy issue – therefore it is essential that creating and maintaining a text marketing platform is controlled, and guidelines are strictly abided by.

Text Message Marketing is entirely the most inclusive data submission and delivery system out there, let alone the most effective. There are a few reasons to review as to why SMS is top of the list when it comes to mobile marketing. Firstly the cell phone is the most common form of media on the planet, with an average of 5-billion subscribers – this is 70% of the world’s population! Regardless of the country, they say every single phone out there is capable of text messaging – no matter which mobile network the user is signed up with. 80% of these subscribers use text messaging on a regular basis. The statistics are wild when it comes to this technology. For businesses not to be tapping into this by now is crazy. People are hesitant, they worry SMS is just a fad, and will fade quickly, however this is not the case at all. SMS will evolve, but it stands strong as a solid base to mobile technology, which seems to be branching out in so many directions – some of these branches will break off and not stick, but some will blossom. They all stem from the same trunk – the trunk being Text Message Marketing. For a business to take the time to learn about this technology and use it properly surely will be beneficial in the long run.

Use Links with Text Message for Real Estate

Text Messaging in the Real Estate industry has really shown some great results. There are many different ways to use text message marketing, and it can be applied to nearly any industry out there. The reason text messaging does so well in real estate specifically, is because this industry is notoriously one of the more tech savvy ones. The real estate industry welcomes new technology and new forms of media when it comes to marketing. Making the sale is always important, but the competitive nature of realtors brings this technology to a whole new level. Text Messaging provides Real Estate professionals with the right tool to aid their business in marketing, selling, and tracking those numbers. SMS allows realtors to manage clients and potential buyers effectively.

The cell phone has really turned out to be a magical device. Allowing the user not only to communicate in multiple ways – but also to research, map, photograph or even purchase, right in the palm of their hand. The smartphone has completely changed the game for the real estate professional. They are able to build exposure and create a brand in just a few simple clicks. Connecting with prospective buyers and sellers is important – but building a relationship with these people will build their trust, and this is where the most effort needs to take place.

Consumers love their mobile phones for many reasons, but the one thing they love the most about it – is having the ability to text. Even those who don’t yet own a smartphone are capable of using this simple technology. This type of marketing doesn’t leave anyone behind in the dust, and that is what makes it so powerful. People love to have information instantly, and through the use of sign rider, realtors are able to give prospective buyers that instant gratification they seek. “Text 123MAIN to 96000 for more information.” The buyer can text-in, and view pictures, learn property details, asking price, and even take a virtual tour. There are great possibilities here. A few brief sentences can have quite an impact, plus this doesn’t mean that information is limited. Within the basic limit of 160 characters, the realtor can include links to images or video. This also provides the opportunity for the realtor to create a mobile business card, and include that as a link for the prospective buyer to click on. Mobile business cards are great. They can give the interested buyer more detailed information about you, the realtor. Maybe a personal touch – such as a little history about you – can be quite effective. Include a friendly photograph, and of course, your contact information. This can even be set up so that the person can add you to their contacts with just a simple tap.

Four Examples of Relationship SMS Marketing

When it comes to SMS marketing, there are two types of customers you’ll want to target for your business. Regardless of which industry you business is in, there are new customers, and there are existing customers. Many businesses tend to place their focus on obtaining new customers. Marketing to get new business is very important, however it is equally – if not more – important to make sure your current customers get the special treatment they deserve. The best customer for any business out there is a return customer. This is commonly known as relationship marketing. Generating repeat business is the way a business owner can establish a solid reputation in the community, not to mention, this can even lead to a word-of-mouth form of building a customer database. This is the ultimate goal, because not only is it elusive – it is powerful, and best of all, free!

SMS marketing provides a highly successful technical way to reach out to existing customers, however a little instinct is needed on the part of the business owner as well. Messages to existing customers need to feel personal and they need to be significant enough to establish their trust and loyalty. It’s important to remember that your customers are human beings, not just consumers. Here are some simple guidelines when it comes to creating your relationship SMS marketing campaign.
Offer something of value. You’ve heard this a million times, but it is even more applicable here. Your communication should speak directly to what customer wants or needs. You don’t want to waste anyone’s time, so provide a message that is relevant and it will go appreciated. Using a survey or list segregation can help in this process.

Make your message unique. You don’t need to be obscure to use slang to stand out from the crowd, but try your best to think beyond the formal office language. People have a tendency to tune out such speech. Keep it casual. You want your business to come off friendly and approachable, yet intelligent.
Make it last. Of course you’ll want your relationship marketing to last the lifetime of the customer. The only way to get to there is if your system can remember everybody for years ahead. Keep track of each customer’s shopping history – even from ages ago. This allows you to perfect your individual marketing and anticipate their needs.

Go beyond SMS marketing and make real contact. Based on your customer preferences, offer them recommendations at the point of sale. Don’t rely too heavily on technology, such as email. Use text message marketing to enhance an already established relationship. Recognize special occasions such as birthdays or anniversaries and use this as an opportunity to provide VIP specials or promotions.

Expand your Retail Text Marketing Strategy

With the New Year right around the corner, this is the perfect time for your retail store to think about expanding your text marketing plan. If you are a retailer and you haven’t embarked onto a text marketing technique for your current advertising strategy – unfortunately you can consider yourself behind your competition. However, it isn’t too late. Text message marketing is nothing new, but companies are slow to catch on. Those who have, aim to keep it in the dark, because they are reaping the benefits to a great extent when it comes to customer communication and connection. For those of you who have discovered the benefits of text message marketing, bravo! Your New Years resolution for 2013 is to find ways to use the technology to go above and beyond. Let’s take a look at some retail examples.

A clothing store may currently use text message marketing to send mobile coupons, offering their shoppers deals and discounts. A way to take this a step further is to create a VIP program. Keep your frequent buyers on a list of their own, and gear special promotions directly toward them. People love to feel appreciated, and it is always a good idea to reward your most loyal clientele. Create a mobile website for your store, which is interactive. Let your customers choose their favorite items, and they can opt to be notified when these items go on sale. Or you can offer styling tips featuring those items to give your customers a little inspiration!

A furniture store probably also uses text marketing in the most obvious – yet effective – way of sending out mobile coupons and promotions. Perhaps you can let people know about when your next big sale is, or when new merchandise arrives. Taking this to an interactive level can be about making your store visual for people. Think about Ikea, when you browse through their store in person, they have so many displays featuring design elements for all of their products and furniture. Your store can do this through a mobile website. Allow your customers to click on their favorite items, and then show them examples of how they can incorporate the pieces into their décor style. Plus, this is a good way of adding more information – such as measurements and dimensions.

Many retail stores use text marketing to encourage their customers to shop in person, and this is a great way of accomplishing increased in-store business – however if your store has an online presence, text message marketing is a great way to direct them toward ordering online. People love instant gratification and online shopping really capitalizes on this – so how about offering a pre-order option? Allow your customers to access your site via text message link in order to place a pre-order for their favorite items.

Text for Real Estate Works to Connect Buyers and Sellers

When it comes to text messaging and real estate, I’m surprised I haven’t been seeing more messaging campaigns out there. Although they are certainly popping up more often - so if you are a real estate professional and you haven’t considered this form of marketing for your business, now is the time to strike. This is the perfect way to stay ahead of your competition, and it is no secret that the real estate industry is one of the most competitive out there. The benefits of text message marketing are very great. The real estate industry is one where connections between agent and buyer need to be established not only quickly, but solidly as well. Text marketing steps into play here.

It all begins with the rider sign, “Text 123MAINST to 96000 for property listing details”. This call to action nabs the potential buyer’s attention while they walk or drive by. Texting-in is much easier than calling – and the reply is immediate. People enjoy not only the immediacy of text message marketing, but the convenience as well. Plus, this adds a wonderful level of convenience for the realtor as well. Imagine all the lengthy unnecessary phone calls you won’t have to answer, no more wasting time. There are a few methods of implementing text marketing to the real estate industry that will place you ahead of the game. Let’s take a look at what they are.

Make your auto reply text informative. When a potential buyer text-in for listing information, be sure to provide them with what they are seeking. How big is the property, how many bedrooms does it have, how many bathrooms, what is the asking price . . . etc. A way to take this a step further is to give them a phone number to call, where you can leave a pre-recorded message regarding more details about the property, and even the surrounding neighborhood. For truly interested buyers, they can be forwarded directly to your cell or office line.

QR codes are also an interesting approach to the real estate industry. They don’t work for everybody, only those who possess a smartphone – but they have the potential to be very effective when it comes to connecting your tech savvy buyers to the information they are looking for. Placing a QR code on your “For Sale” sign will allow the buyer to scan the code and be linked to a mobile website for your property. On this site, you can include photos of the house, or even a virtual tour. Don’t forget to include your personal information so interested buyers can get to know more about you, the realtor. Allow them to schedule a showing, or fill out a qualification worksheet directly from your site to streamline the buying process.

Ring in the New Year with Text Marketing for your Restaurant

Text marketing is one of the most effective ways for a restaurant to connect with customers. If your restaurant hasn’t embarked on a text marketing campaign yet, getting everything in order for the start of the New Year will really work to your benefit. With text message marketing, the uses are ever expanding and the marketing technique has truly proven to be not only highly effective, but incredibly versatile as well. When it comes down to it, connecting with customers is the ultimate goal. Sure, everybody loves a deal – but they also enjoy feeling appreciated for their business, and that is where your restaurant can stand strong, and stay ahead of your competition.

A great restaurant motto for the New Year is “Consistency is the key to loyalty.” Keeping this in mind at all times will set the stage for a successful marketing campaign – and consistency when it comes to service, food quality and atmosphere is a great idea too! People like to know what to expect when it comes to their favorite restaurant. This is why they come back with friends and family. Text marketing only enhances this, and will ensure your restaurant is first choice every time.

If you haven’t learned more about text message marketing, and how it works for your business, make this your New Year’s resolution. Perhaps your restaurant already has text marketing campaign working, good for you! This places you ahead of the game, which is a great place to be for 2013. This doesn’t mean you are off the hook when it comes to making restaurant resolutions – it just means that you are in a position to take your marketing efforts to the next level. Here are some suggestions for restaurant text marketing resolutions to consider:

1. “We will remember timing is everything.” In a restaurant, timing messages properly is essential. People notoriously make last minute decisions regarding meals, and a smart restaurant knows this, and can capitalize. Send a lunch special message around 10 or 11am. It’s after breakfast, and most likely customers will be thinking about lunch – you can sway their decision your way!

2. “We will make an effort to celebrate.” People love to celebrate, and one of the most common ways to do so is by dining out. Take careful note of your restaurant guests, and their special occasions. Birthdays and anniversaries are certainly dates to be kept on file. Schedule a text message to go out to those particular customers, offering them a special promotion in honor of their special day. You can be sure they’ll choose your restaurant to celebrate their milestone!

3. “Create a VIP program.” In other words, reward, reward, reward. Make sure your loyal guests are rewarded for returning to your restaurant. Establishing “regulars” will create a solid reputation for your restaurant.

Text Marketing Software Goes a Long Way

Finding the right Text Marketing Software can really do a lot for your business. All sorts of industries are discovering the benefits of text marketing. This marketing method is finding its place in nearly all types of businesses, large and small. Text messaging is nothing new, however this application of the simple technology is fresh. Due to the fact that nearly everyone out there is familiar with text messaging – what it is and how it works – means that this level of communication is extremely effective. People text every day, in fact people text more often than they dial phone calls! Although many people are smartphone users, text messaging doesn’t require a smartphone to provide the capability of sending and receiving text messages. This technology is not only simple, more importantly – it is universal.

If you are a business who is interested in truly connecting with your customers on a personal level, then SMS marketing is the right path for you. It can be noted that if you aren’t using it already, your competition probably is! Regardless of which industry you are in. While searching for the text messaging software to go with, there are some factors you may want to consider first.
You’ll want to make sure the software you choose is compatible with all the major cell phone carriers, and they need to have the ability to create short codes, keywords and coupons. Pictures, graphics and photos are important – as are instant mapping systems for those savvy smartphone users. Decent text marketing software companies – such as Social Fuse – are aware that businesses all have a variety of marketing budgets. Sometimes these budgets are ever evolving with our economy – just like everything else! They will be sure to offer plans fit for any budget, or any size business. Providing customizable packages are very important, as helping your business get the best bang for the buck is a top priority.

A good company will help you – the business owner – use current marketing methods in addition to text marketing. The best way to implement a new technology or new service is to blend it with the old one – in order to make a seamless transition. Traditional marketing methods are perfect for grabbing the attention of new customers in order to build a loyal database. Use a banner, poster or sign to give your customers a call to action: “Text JEAN to 96000 for 50 percent off any pair!” From here a customer will be voluntarily opting in for further marketing messages. Great customer support is key in any decent text marketing software. Choose a company that will make themselves available through multiple forms of communication to be reached in the event any questions or concerns arise.

Accelerate your Retail Text Message Campaign

The popularity of using text message marketing in the retail industry is no secret any longer. More and more stores all around the country are taking advantage of SMS text marketing. Connecting with customers using this marketing method is highly effective due to how personal and intimate the level of communication is. The best part about using a text message marketing campaign in your retail store is the versatility it provides. It isn’t just about the advertising technique – using surveys, polls, trivia and contests are just a few examples of how implementing a two-way communication can bring your store to the next level.

With the holidays only a mere few weeks away, stores are busier than ever. Christmas shopping is in full force. This is the perfect time for retailers to get started with an SMS marketing campaign – if they haven’t already. With so much traffic coming through the doors during this time of year, there isn’t a better opportunity to get your customers’ attention and keep it all year long! Of course you’ll need to encourage your customers to opt-in to your marketing campaign, but this isn’t difficult. There is a way to accelerate your SMS program. Tap into some familiar resources. Implementing a new marketing technique with some tried and true methods will go along well with your customers.
Grab their attention while they are shopping in your store. Retailers can display signs at the point of sale, on shelves, or in aisles to provide a call to action toward a text campaign. Educate your sales staff about how it works, so they can discuss it with your customers.

Use the Internet. Talk about your SMS text campaign on your website. Allow customers the opportunity to opt-in on your site to receive messages from your store. From here, you can allow them to create their own settings. Add birthday notifications, or specify product preferences.
Go with a traditional marketing method. Good old-fashioned print can actually go a long way. Use billboards space, flyers or posters to promote your text message marketing campaign. Place an emphasis on your short code - or opt-in number – as well as your keyword.

Don’t forget about your email campaign. Many people already opt to receive coupons or promotions via email from their favorite retail stores. Make your store stand out above others by combining your text marketing campaign along with your email. Give your customers options.

Social media always goes a long way. Everyone seems to be connected through Facebook or twitter. Use these outlets to let all of your shoppers know about new merchandise, special offers, sales, or great deals available. Provide your “likes” with a special discount to your store, or VIP status!

Text Message to Market Your Real Estate Listings

Using Text Message marketing for the Real Estate industry is a creative approach to connecting with potential buyers. More and more businesses out there are discovering SMS marketing – how effective it is, and how simple it is to implement. Everyone owns a cell phone, and there is a fairly high chance that they have it with them most of the time, right? It makes perfect sense to use this outlet to connect with people on a marketing level. When done correctly, it is easy to establish a personal connection with a potential client or customer. More people use their mobile phone to send and receive text messages over dialing phone calls nowadays! Text messaging is convenient, instant, and quick. This makes the technology a lot more appealing than finding the right moment to make a phone call, or check lengthy email messages.

Using the text message to apply to the real estate market is a great way to pinpoint people who are truly interested in buying, and those who may be just a waste of time. Time is valuable to realtors, therefore using it more productively is very much a priority. For you – the real estate professional – to begin the process of using SMS in your business, it all starts with the sign.

Obviously you will place a “For Sale” sign in the front yard of the property you are marketing. The trick here is, to jazz it up a little. Include a call to action on your sign. “Text 123MAIN to 96000 for more information.” This way, people who drive by, or happen to be walking their dog through the neighborhood can send a quick text to learn more about the property. Some people say include your phone number on the “For Sale” sign also, and that isn’t a bad idea. However, nowadays – there isn’t anyone out there who isn’t capable of sending or receiving a text message. Even those who don’t own a smartphone are in on this technology.

A decent text message marketing service will provide you with a keyword assigned to each individual property, so that you will be able to track which properties your various opt-ins are interested in – you’ll be able to follow up in no time! Upon texting-in, the potential buyer will be able to view the number of bedrooms, number of bathrooms, listing price, gas or electric, square footage, pictures, yard specs, and most importantly – your contact information. Some realtors may even want to include a virtual tour, or create a separate link for a mobile business card. Text message marketing for real estate truly works because it is versatile and customizable to each individual realtor, as well as each individual property.

Text Marketing Works for Small Businesses

Text Marketing is a great way to establish your small business as an integral part of the neighborhood. Text messages seem to be the only thing people are reading these days, and although it was made popular by gossiping teenagers – everyone is getting into it now! People of all ages and generations are using text messaging to communicate with their family and friends. No one seems to be deterred by the 160-character limitation, in fact, this requires that messages sent and received must be short and sweet – just the way we like them to be. Text messages have close to a 100% open rate, therefore it is almost a guarantee that your message will be read instantly. Businesses are starting to take notice of this communication phenomenon, and are realizing text marketing truly does have its place.

The use of text messaging continues to explode in this country as years pass, and the numbers for people in their 30’s and 40’s using this technology are skyrocketing. More people use text messaging over phone calls or emails combined. Surprisingly, SMS remains spam free – which makes it a perfect uncluttered marketing source. There is also the fact that people are never without their cell phones, therefore text messages reach them instantly. Text marketing can work in any industry, and can be applied by any business out there, large or small. Restaurants can see some great results by using text marketing, as well as retail stores, or even a doctor’s office. The possibilities are quite vast. Here are some rules to get started in text marketing:

1. Keep it legal. Even though SMS is nearly spam-free, there are people out there who are trying to upset this balance by attempting to sell text blasts to lists of random cell phone numbers. If you go this route, you can expect to be cut off by cell phone carriers – and Congress will certainly hit you with penalties. Consumers must opt-in to receive your text message marketing campaigns, so offer an incentive or two to sweeten the deal.

2. Don’t discard your traditional marketing. Text marketing is highly versatile, and can be used alongside traditional marketing methods. Restaurants can use table tents to encourage a text-in for a discount. A retail store can post a sign. You can even run a radio advertisement, instructing customers to text-in for a promotion from your business.

3. Give people some bang for their buck. People are wary about giving up their cell phone number therefore it is important to make them feel comfortable. One way to accomplish this easily, is to reward them – for those who opt-in to your text message marketing campaigns, they may have special “insider” access to promotions that others don’t have.

Top Two Ways to Avoid Spam in SMS Text Marketing

It’s most likely that you are aware of SMS text marketing, and all of the benefits it provides for your business. Each day, it seems as though more and more industries are taking advantage of an SMS text platform – obviously for marketing, but also for organization and simplicity. Text message marketing allows you to speak directly to your ideal clients or customers - targeting the right audience is one of the best aspects of this marketing method. Despite all of the versatility the simple technology brings to your business, the most important thing to remember is that there is definitely a level of responsibility. Reaching customers or clients via their cell phone is highly effective when it comes to creating a personalconnection, however there are laws to abide by for this level of communication.
We all know it, and we all hate it. Spam! Nobody likes getting junk in their email box. Even with all the filters you can set up on your computer – it seems as though something always sneaks through. Unwanted cyber solicitation. Spam is awful because not only is it annoying, it can be potentially dangerous should a link be clicked on that may compromise the security within your computer. Spam is very rare when it comes to text message marketing communications, so the ultimate goal is to keep it that way. There aren’t any filters on text messaging, and hopefully there won’t need to be! Your business must research best practices for text marketing, and be sure to get it right.

Firstly, if someone isn’t already your customer, you must get their permission first. This is one of the most important things to remember about a new SMS text marketing campaign. The individual to whom you plan to connect with on a future basis must text-in, or opt-in in order to receive messages from your business. Quite often this can be accomplished through a very simple traditional marketing method, such as a sign or flyer encouraging the customer to text-in for a promotion. From here, a follow up message can be sent confirming the customer’s permission to get marketing messages from you in the future.

Secondly, you must give your customers some control. By control, I mean options. Nobody likes to feel trapped, so be sure to always include a disclosure at the end of each text message that provides the customer with an option to opt-out. Usually it can say something like “Text STOP, to quit receiving messages from us.” If you get this right, you’ll be on your way to creating a solid database of loyal customers, but if you skip this step – you will be opening the door to prosecution for unsolicited SMS text messages. Yikes!