SMS is gaining fast popularity amongst the real estate industry, however we are seeing SMS make a strong mark for Property Management as well. Real estate agents use SMS to allow potential buyers to text in for more information about the property listed for sale, and this is essentially how it works for property management companies as well. Instead of posting a rider sign with a call to action – although this method could work for rentals as well – a property for rent can post a banner with a call to action or else post the call to action on the “For Rent” sign in a window. Many times, rentals are listed online or in a newspaper, therefore posting a text message call to action for more information can work in these areas as well.
A decent example of a call to action is: “Text 123MAIN to 96000 for rental information”. Upon texting-in – or opting-in – the renter can be linked to a response text with how much the rent is, how many bedrooms or bathrooms are in the unit, square footage, and rental inclusions – such as water, trash, utilities, etc. A clever property management company can include a link that might connect the potential renter to a credit check form, or a rental application, as well as other contact information. Once the renter opts-in, their cell phone number gets added to the property management company’s database. With this information, the company can alert the potential renter about other properties available in the same area, or in the same price range.
Through strategically using SMS marketing, property management companies can truly streamline the process of keeping their properties occupied, and finding decent tenants. SMS is an easy way to weed out potential tenants who are not ideal for particular rental listings. The more information people can have access to up front, will prove to be a major time saver in the long run for property managers. Property owners hire property managers to handle the tedious renting process for a reason, it certainly is not an easy job! Owners are aware that for every month a rental property goes vacant, is another month of income loss – therefore there is a great deal of pressure for property managers to keep properties occupied. The best way to keep a rental occupied is to find the right tenant – clean, responsible, and most importantly, employed.
Through use of an SMS campaign, property management companies will discover that this method of marketing will produce fantastic results. Incorporating this simple technology into current advertising methods is a majorly efficient way of keeping properties rented by good tenants, hence keeping the property owners pleased. Time can be better spent by discovering new rentals to represent!
A decent example of a call to action is: “Text 123MAIN to 96000 for rental information”. Upon texting-in – or opting-in – the renter can be linked to a response text with how much the rent is, how many bedrooms or bathrooms are in the unit, square footage, and rental inclusions – such as water, trash, utilities, etc. A clever property management company can include a link that might connect the potential renter to a credit check form, or a rental application, as well as other contact information. Once the renter opts-in, their cell phone number gets added to the property management company’s database. With this information, the company can alert the potential renter about other properties available in the same area, or in the same price range.
Through strategically using SMS marketing, property management companies can truly streamline the process of keeping their properties occupied, and finding decent tenants. SMS is an easy way to weed out potential tenants who are not ideal for particular rental listings. The more information people can have access to up front, will prove to be a major time saver in the long run for property managers. Property owners hire property managers to handle the tedious renting process for a reason, it certainly is not an easy job! Owners are aware that for every month a rental property goes vacant, is another month of income loss – therefore there is a great deal of pressure for property managers to keep properties occupied. The best way to keep a rental occupied is to find the right tenant – clean, responsible, and most importantly, employed.
Through use of an SMS campaign, property management companies will discover that this method of marketing will produce fantastic results. Incorporating this simple technology into current advertising methods is a majorly efficient way of keeping properties rented by good tenants, hence keeping the property owners pleased. Time can be better spent by discovering new rentals to represent!
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