Using Text Marketing for your Restaurant is the first step in the direction toward enhancing your customer’s experience. In your dining establishment, your first priority is making sure your guests are satisfied, and there is more to this than meets the eye. Of course the reason people go to a restaurant is to eat, however dining out is a social event. People dine out to celebrate, to catch up, to conduct a meeting, or simply just to try somewhere new. Regardless, in most instances dining in a restaurant is a social activity. The most common way people connect with one another, whether its friends or family, is through text message. The fact is, text messaging has held strong over the years as being a primary form of communication for many people, only to get more and more popular as time progresses, despite the number of different ways to reach out.
Businesses have started to take notice, and are discovering that using text messaging as an outlet for marketing proves to show some highly favorable results. Text marketing is taking off, and gaining momentum very quickly – particular in the restaurant industry. For a restaurant, the ideal goal is to make your establishment the place people want to meet their friends, or take their grandmother to lunch, or meet a blind date . . . what have you. The fastest way to accomplish this is to create a good reputation. Note, earning a reputation is the plan, but until then – create one. People often look to word of mouth recommendations to decide about where to eat. The buzz is easy to grab through use of text message marketing. Connect with customers in the same way they communicate with each other. How do you think they decided where they would dine? They probably text messaged with each other regarding that decision.
Many restaurants take advantage of a rewards program; think about all of the punch cards you probably have in your wallet! There is some incentive to choose one place over another if you know you are closer to that free sandwich, right? This can be completely streamlined through use of text marketing. Diners can earn points, and receive notifications, and specials via text. Another direction with the same idea of rewarding repeat customers is creating a VIP club. People love to feel special, or included; therefore text marketing really works when it comes to this idea. Encourage customers to text-in to add themselves to your database, but make sure you give them something in return – like a discount off their bill. From here, these customers can get special notifications regarding specials, or wine pairings, or free dessert - reserved specifically for “insiders”. Text Marketing brings that extra push to your Restaurant marketing efforts.
Businesses have started to take notice, and are discovering that using text messaging as an outlet for marketing proves to show some highly favorable results. Text marketing is taking off, and gaining momentum very quickly – particular in the restaurant industry. For a restaurant, the ideal goal is to make your establishment the place people want to meet their friends, or take their grandmother to lunch, or meet a blind date . . . what have you. The fastest way to accomplish this is to create a good reputation. Note, earning a reputation is the plan, but until then – create one. People often look to word of mouth recommendations to decide about where to eat. The buzz is easy to grab through use of text message marketing. Connect with customers in the same way they communicate with each other. How do you think they decided where they would dine? They probably text messaged with each other regarding that decision.
Many restaurants take advantage of a rewards program; think about all of the punch cards you probably have in your wallet! There is some incentive to choose one place over another if you know you are closer to that free sandwich, right? This can be completely streamlined through use of text marketing. Diners can earn points, and receive notifications, and specials via text. Another direction with the same idea of rewarding repeat customers is creating a VIP club. People love to feel special, or included; therefore text marketing really works when it comes to this idea. Encourage customers to text-in to add themselves to your database, but make sure you give them something in return – like a discount off their bill. From here, these customers can get special notifications regarding specials, or wine pairings, or free dessert - reserved specifically for “insiders”. Text Marketing brings that extra push to your Restaurant marketing efforts.
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