Text Marketing is the perfect form of marketing for a Spa. Text messaging is the most popular form of communication out there, bypassing email and even dialing phone calls. People love to text, there isn’t a more convenient way to connect with friends, family and coworkers. Did you know that most text messages are opened and read within five minutes of it being received? Email open rates are nothing close to this, and the best part is, text messages are often read and responded to in situations that may be inappropriate to take a phone call. Text messages are short, instant, and effective. Is it any wonder that such simple technology is embraced considering our society is always on the go nowadays? Plus, even Grandma knows how to text. It has been around long enough to be familiar with all generations, not just teens!
For a spa, connecting with clients is the utmost priority. It makes perfect sense for this industry to reach customers on their level. Text marketing is highly effective to stay in communication and keep clients coming back. There are a few different ways text marketing can be applied to the spa and salon industry. The first and easiest way to use the technology is to implement it in the appointment system. Encourage clients to provide their phone number when they call to schedule an appointment, and ask them if they would like to receive their reminders and promotions via text message as opposed to timely phone calls or paper flyers. People will certainly be open to this. From here, the spa can automate reminders to be texted, and confirm with a reply. This gives the client the opportunity to cancel or reschedule if necessary, and will completely eliminate no-shows and receptionists having to make phone calls all day. This means that nobody’s time is wasted – and the stylist can use the opening in their schedule to squeeze someone else in. Time wasted is money wasted, but this is hardly a problem once text marketing is involved.
Another way to use text marketing in a spa is to promote products. Products are always changing, and people love to know about what the latest ones are. A spa can let clients know when they get new products in, and offer free trials to loyal customers. The spa can also keep track of clients and separate them into different lists based on preferences. Therefore messages sent are always relevant and well received. The spa can send out coupons, deals on services, or introduce new treatments. The spa can even conduct a survey about what works and what doesn’t in order improve or make changes. Staying connected with clients ensures their experience is positive, and they continue to return.
For a spa, connecting with clients is the utmost priority. It makes perfect sense for this industry to reach customers on their level. Text marketing is highly effective to stay in communication and keep clients coming back. There are a few different ways text marketing can be applied to the spa and salon industry. The first and easiest way to use the technology is to implement it in the appointment system. Encourage clients to provide their phone number when they call to schedule an appointment, and ask them if they would like to receive their reminders and promotions via text message as opposed to timely phone calls or paper flyers. People will certainly be open to this. From here, the spa can automate reminders to be texted, and confirm with a reply. This gives the client the opportunity to cancel or reschedule if necessary, and will completely eliminate no-shows and receptionists having to make phone calls all day. This means that nobody’s time is wasted – and the stylist can use the opening in their schedule to squeeze someone else in. Time wasted is money wasted, but this is hardly a problem once text marketing is involved.
Another way to use text marketing in a spa is to promote products. Products are always changing, and people love to know about what the latest ones are. A spa can let clients know when they get new products in, and offer free trials to loyal customers. The spa can also keep track of clients and separate them into different lists based on preferences. Therefore messages sent are always relevant and well received. The spa can send out coupons, deals on services, or introduce new treatments. The spa can even conduct a survey about what works and what doesn’t in order improve or make changes. Staying connected with clients ensures their experience is positive, and they continue to return.
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