If you are an Event Planner, Text Message Marketing is perfect for you. Text messages are everywhere, and they aren’t limited to teens anymore. All generations are familiar with text messaging, and all of them use it on a daily basis. Even Grandma! Text messaging isn’t a new technology, however people are choosing this form of communication more often than any other. People text more often than they email, or even dial a phone call. The convenience factor outweighs all others regarding connecting with family, friends and coworkers. Most people open and read a text message within five minutes of receiving it, and they can even do this in a location that may otherwise be deemed inappropriate to accept a phone call. Text messages are quick, discreet, and best of all – instant.
Businesses in all types of industries are discovering the versatility and effectiveness of text message marketing. This type of marketing is particularly successful for the use during, and planning of events. Let’s break it down a little, the most important thing about an event being a hit is the level of attendance. People love to interact with text messaging, therefore implementing this as part of the event itself proves to show some great results. Event planners can use text messaging in their advertisements, “Text CONCERT to 96000 for event information and updates!” Invitations can be sent via text, and the RSVP process can be streamlined. Event planners can always have an updated count of predicted attendees. Event planners can send out reminders about the event also, these can be automated for ease, therefore no one will forget when or where the event will be taking place.
If the event is a paid event, such as a concert or a show – an advance sale option can be applied.
Upon texting-in, the attendee can receive a text with a link leading them to landing page which not only will provide information about the event, but it can encourage them to purchase their tickets in advance, guaranteeing them a place on your list. Many events use advertising to aid in the promotion process, therefore link up a text campaign with one of these promoters will be a win-win situation for everyone! By sending mobile coupons for some of the products a promoter may sell will allow the attendee to have a welcome discount, the promoter to boost their business numbers, and the event will be an overall success.
During the event, text-to-win or text-to-vote campaigns are a great way to get people interacting while they are there. Engaging attendees will make sure they enjoy themselves, and look forward to the next event you put on. Not to mention, thanking everyone for coming after they leave via text message is an easy way to stay connected.
Businesses in all types of industries are discovering the versatility and effectiveness of text message marketing. This type of marketing is particularly successful for the use during, and planning of events. Let’s break it down a little, the most important thing about an event being a hit is the level of attendance. People love to interact with text messaging, therefore implementing this as part of the event itself proves to show some great results. Event planners can use text messaging in their advertisements, “Text CONCERT to 96000 for event information and updates!” Invitations can be sent via text, and the RSVP process can be streamlined. Event planners can always have an updated count of predicted attendees. Event planners can send out reminders about the event also, these can be automated for ease, therefore no one will forget when or where the event will be taking place.
If the event is a paid event, such as a concert or a show – an advance sale option can be applied.
Upon texting-in, the attendee can receive a text with a link leading them to landing page which not only will provide information about the event, but it can encourage them to purchase their tickets in advance, guaranteeing them a place on your list. Many events use advertising to aid in the promotion process, therefore link up a text campaign with one of these promoters will be a win-win situation for everyone! By sending mobile coupons for some of the products a promoter may sell will allow the attendee to have a welcome discount, the promoter to boost their business numbers, and the event will be an overall success.
During the event, text-to-win or text-to-vote campaigns are a great way to get people interacting while they are there. Engaging attendees will make sure they enjoy themselves, and look forward to the next event you put on. Not to mention, thanking everyone for coming after they leave via text message is an easy way to stay connected.
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