Text Message Marketing is fairly new to the Restaurant industry, however more and more restaurants are taking advantage of this simple technology. Text message marketing is climbing up the ranks as becoming the most popular form of communication between businesses and consumers. People love to text, and we are seeing it more amongst all generations, not just teens. Text messaging has surpassed phone calls dialed and received, largely due to the convenience factor. Text messages can be read anytime, and they are instant. Most people open and read a text message within just a few minutes, even if they are in a position where it may be inappropriate to take a phone call. People are busier than ever, everybody always seems to be on the go. Text messages are short and sweet – which fits right in with the average person’s lifestyle.
For a restaurant, text message marketing is a great idea for a few reasons. Firstly, text messaging is a social activity. People interact, using a personal form of communication – and this establishes a social connection. The same idea applies to the business of a restaurant. A restaurant is a social environment, people gather - not only to share a meal – but also to share stories, catch up, have a laugh, or even conduct a business meeting. Everybody has to eat, therefore enhancing the experience by adding a level of social connectivity is highly effective. The way this works, is that a restaurant can use a text message marketing campaign in order to control their level of business. This can work very well during slow times.
For example, a restaurant can place table tents on each table with a call to action. “Text BURGER to 96000 for half price!” People love a deal or a discount, so there are no doubt your customers will be texting in for half off their cheeseburger at lunchtime. From here, it is a good idea to generate an auto response with the coupon for the instant deal – along with a notification to the customer to inform them that by texting in, they are opting to receive future promotions from your restaurant via text message. I’m sure the diner will be so thrilled with their discount, they will welcome future text messages from your business. People are constantly texting anyway, so it makes perfect sense for a business to reach out from a marketing standpoint to connect with customers in this fashion. During a slow lunch shift, the restaurant manager can tap into his database of loyal customers who have previously texted in. He can send out a text blast to let everyone know that there is an appetizer special going on until 3pm, and then a steak dinner special tonight only! That slow shift will suddenly turn slammed.
For a restaurant, text message marketing is a great idea for a few reasons. Firstly, text messaging is a social activity. People interact, using a personal form of communication – and this establishes a social connection. The same idea applies to the business of a restaurant. A restaurant is a social environment, people gather - not only to share a meal – but also to share stories, catch up, have a laugh, or even conduct a business meeting. Everybody has to eat, therefore enhancing the experience by adding a level of social connectivity is highly effective. The way this works, is that a restaurant can use a text message marketing campaign in order to control their level of business. This can work very well during slow times.
For example, a restaurant can place table tents on each table with a call to action. “Text BURGER to 96000 for half price!” People love a deal or a discount, so there are no doubt your customers will be texting in for half off their cheeseburger at lunchtime. From here, it is a good idea to generate an auto response with the coupon for the instant deal – along with a notification to the customer to inform them that by texting in, they are opting to receive future promotions from your restaurant via text message. I’m sure the diner will be so thrilled with their discount, they will welcome future text messages from your business. People are constantly texting anyway, so it makes perfect sense for a business to reach out from a marketing standpoint to connect with customers in this fashion. During a slow lunch shift, the restaurant manager can tap into his database of loyal customers who have previously texted in. He can send out a text blast to let everyone know that there is an appetizer special going on until 3pm, and then a steak dinner special tonight only! That slow shift will suddenly turn slammed.
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