Wednesday, 21 November 2012

Text Message Marketing is great for Churches

One wouldn’t think that Text Message Marketing would apply to Churches, however this form of marketing is a surprisingly great fit for a house of worship. Text message marketing is becoming increasingly popular in all sorts of industries, everything from real estate to retail. The truth is, any business that wants to boost their connection with customers, clients, or patrons will truly benefit by using text marketing.

People love to text message, in fact, more people use text messaging to communicate over email or even dialing a phone call! It is a rather personal form of communication, and is predominately used between friends, family and coworkers. People really enjoy the convenience of text messaging, it is short, immediate, and effective. Most people will open and read a text message within five minutes of receiving it, and the best part is – they can do this discreetly, such as in the instance they are in a location that may be inappropriate to take a phone call.

Many people may not know this, but Churches are actually rather big businesses. Churches collect donations up to the millions, or even billions of dollars. Most of this money is put back into the community to support worthy causes, such as aiding in homelessness or help for the needy. Text message marketing can really come into play here, as the church can collect donations via text and spread awareness as well. It is not difficult to get people involved this way, churchgoers can text-in – or opt-in – to receive future messages from the church. Once the churchgoer is added to the congregation list, they can be sent messages regarding service times, guest speakers, or subject discussions. Becoming a positive and contributing member of a congregation is simple through use of text message marketing, because staying connected is what it is all about. Connected to each other, as well as connected to God.

Let congregation members know about special events also. It is a simple way to send out reminders, encourage them to bring something to donate perhaps, and obtain replies regarding attendance to plan accordingly. One of the greatest things about implementing text messaging into a church is that it gives churchgoers a voice of their own. Conduct a bulk survey, and find out how people feel about Bible topics or the prayer atmosphere. Take a poll to determine a great venue for the next church event, find out how your congregation feels about the services the church provides for the community. This is a great opportunity to make improvements or changes, which will ultimately lead in building a stronger community and congregation connection. Text message marketing is a great way for a church to only bring their members closer to God.

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