Text Message is the newest form of marketing in the Real Estate industry. We’ve been seeing more and more use of text message marketing with a wide variety of businesses lately. Everybody loves to send text messages, in fact, it has become the most popular form of communication – surpassing email and even phone calls! The real reason for this popularity is the convenience factor. People can send and receive text messages any time. Most people open and read a text within five minutes, and the best part is, they can do this wherever they are. Even if they are in a position where accepting and taking a phone call may not be appropriate. If someone is without cell service, or their phone is turned off – the text message will pop up as soon as they turn their phone back on, or whenever they get back to cell friendly area. Text messages are limited to 160 characters, and although some businesses may find this to be discouraging – being forced to limit their marketing message – quite the contrary. A short and sweet message goes a long way for a busy person. With a society on the go – marketing efforts that are direct and to the point are the ones that work the best.
For a real estate professional, using text message to reach potential buyers is a no brainer. By posting a sign rider with a call to action such as “Text 123MAIN to 96000 for more info!” This way, someone who is driving by or walking by can text-in in that very instant. This is a much more appealing way to gain information as opposed to calling a stranger, leaving a message, waiting for a call back, and then finding out the price is completely outrageous. This is a waste of everybody’s time, right? Upon texting in to query – the agent can set up an auto reply with the listing details. Price, number of bedrooms, bathrooms, yard specs, square footage . . . etc. The agent can also include their contact information, and even links to pictures, or a virtual tour! There are a great number of possibilities here. By texting in, the interested buyer adds their cell phone number to the agent’s database. Now the real estate agent can reach out and follow up with the person in a timely manner, and they will nail down some solid leads before they know it.
The real estate industry is highly competitive. Discovering ways to better connect with not only more people, but also the right people is important. Text message marketing is a surefire way to gain a leg up on the competition. Plus, it gives the buyer the information they seek easily and instantly.
For a real estate professional, using text message to reach potential buyers is a no brainer. By posting a sign rider with a call to action such as “Text 123MAIN to 96000 for more info!” This way, someone who is driving by or walking by can text-in in that very instant. This is a much more appealing way to gain information as opposed to calling a stranger, leaving a message, waiting for a call back, and then finding out the price is completely outrageous. This is a waste of everybody’s time, right? Upon texting in to query – the agent can set up an auto reply with the listing details. Price, number of bedrooms, bathrooms, yard specs, square footage . . . etc. The agent can also include their contact information, and even links to pictures, or a virtual tour! There are a great number of possibilities here. By texting in, the interested buyer adds their cell phone number to the agent’s database. Now the real estate agent can reach out and follow up with the person in a timely manner, and they will nail down some solid leads before they know it.
The real estate industry is highly competitive. Discovering ways to better connect with not only more people, but also the right people is important. Text message marketing is a surefire way to gain a leg up on the competition. Plus, it gives the buyer the information they seek easily and instantly.
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