Real Estate Text Marketing Leads to Leads

Text Marketing in Real Estate seems to be the all anyone is talking about these days. Due to such a high interest in this topic, there are numerous companies out there – such as Social Fuse – who offer services specifically geared toward this particular industry. The concept remains the same. The real estate agent uses a sign rider to encourage interested buyers to text-in for more information. This typically works by texting in a keyword, for example: 123MAINST – to a short code. A short code is a shortened version of a phone number, which typically is something easy to remember. “Text 123MAINST to 9600 for detailed listing information.” Now, in many circumstances people think this is it for using Text Marketing in RealEstate, however they are mistaken. There are a number of things to follow through with in order to maximize this highly effective technology. Realtors can generate quality leads through mobile marketing, therefore let’s take a look at some of the features to consider.

Instant Notifications. This means that you, the realtor, can be notified as soon as someone texts-in – or opts-in – to obtain more information about a property listing. This notification should arrive via text, and include the person’s cell phone number as well as the property they are interested in. There are also options to receive such notifications via email also. This gives the realtor the information necessary to follow up in a timely manner.

Links, Links, Links. Once a potential buyer texts-in, they can receive a reply text with the information they seek, as well as a link or two. The link should connect with an optimized website or a virtual tour. Decent SMS companies should offer this service as part of a package, however if it is left up to the realtor to create a mobile optimized virtual tour – they should offer guidance and assistance throughout the process. Nobody is interested in a link to a site that doesn’t load properly.

Include Email. Sure, a mobile marketing company encourages all things text friendly, however people find comfort in having email as an option also. Text messaging is limited to 160 characters, however this is hardly a limitation. A lot of information can be included in a carefully constructed text message. A real estate professional may find that there are too many details about a property worth mentioning to squeeze into a tiny text – therefore utilizing an email option may be a better fit.

Create a Mobile Business Card. A realtor needs to get their name, and their face out there. The best agents are those who take the time and effort to connect with interested buyers. Consumers are more likely to buy when they feel they know the person they are buying from. Linking a buyer to their Real Estate contact information via Text Marketing immediately will give them a sense of recognition.