I’m sure you are aware of the great benefits of text message marketing for the retail industry by now. The retail world is one of the best fitting industries to implement a modern marketing campaign. There are so many directions text marketing can go in, and to make things even more interesting, there is such a huge variety when it comes to the different types of retail stores out there. No matter what, people shop. We all need to eat, dress, live and be entertained . . . right? Shopping is something that has become more accessible than ever before, people no longer need to leave their house. They can shop online, or even pick up their phone to dial in an order.
Let’s take a look at some of the different ways text message marketing can be used for two very different types of retailers.
Let’s say Joe owns a hardware store. In order to build his text marketing database, he posts a sign near his register that reads, “Text HARDWARE to 96000 for special deals.” Upon texting-in, Joe offers an immediate discount for his customers during their check out. Now, Joe can let everyone know about sales or promotions he has for his store. Half-price snow blowers, special sale on bolts, 20% off hand tools . . . you name it! In addition to sending out text message coupons and promotions, Joe sends out occasional seasonal tips for home improvement. He likes to let people know about green friendly upgrades for bulbs and outlets, plus he offers advice regarding spring cleaning and maintenance, in addition to early prepping for an icy winter. Joe appreciates his loyal customers.
Sally has a small market in the heart of town. She sells fresh fruit and vegetables, but she only chooses produce from local organic farmers. She bakes her own bread daily also, so she prides herself on selling delicious, fresh food. She builds her database by placing an advertisement in the local newspaper. It reads, “Text SALLY to 96000 for a free loaf of squaw bread with any purchase.” People take a second look at Sally’s advertisement. Everybody loves a good deal, right? Sally finds herself baking up a storm to keep up, but she doesn’t mind – she has a line out the door! Now, Sally can let everyone know when the fall apples are harvested, or when a delicious crop of green beans arrive. She promotes her local presence, and offers special discounts to her customers who live in the neighborhood. Sally also uses text message marketing to provide how-to cooking tips for her fruits and veggies, like the secret to a perfect peach pie. Sally enjoys a solid loyal customer base, and they appreciate her connection to the local farmers.
Let’s take a look at some of the different ways text message marketing can be used for two very different types of retailers.
Let’s say Joe owns a hardware store. In order to build his text marketing database, he posts a sign near his register that reads, “Text HARDWARE to 96000 for special deals.” Upon texting-in, Joe offers an immediate discount for his customers during their check out. Now, Joe can let everyone know about sales or promotions he has for his store. Half-price snow blowers, special sale on bolts, 20% off hand tools . . . you name it! In addition to sending out text message coupons and promotions, Joe sends out occasional seasonal tips for home improvement. He likes to let people know about green friendly upgrades for bulbs and outlets, plus he offers advice regarding spring cleaning and maintenance, in addition to early prepping for an icy winter. Joe appreciates his loyal customers.
Sally has a small market in the heart of town. She sells fresh fruit and vegetables, but she only chooses produce from local organic farmers. She bakes her own bread daily also, so she prides herself on selling delicious, fresh food. She builds her database by placing an advertisement in the local newspaper. It reads, “Text SALLY to 96000 for a free loaf of squaw bread with any purchase.” People take a second look at Sally’s advertisement. Everybody loves a good deal, right? Sally finds herself baking up a storm to keep up, but she doesn’t mind – she has a line out the door! Now, Sally can let everyone know when the fall apples are harvested, or when a delicious crop of green beans arrive. She promotes her local presence, and offers special discounts to her customers who live in the neighborhood. Sally also uses text message marketing to provide how-to cooking tips for her fruits and veggies, like the secret to a perfect peach pie. Sally enjoys a solid loyal customer base, and they appreciate her connection to the local farmers.
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