Not convinced that text marketing is the perfect choice for your business? What is holding you back? There are many excuses. But that’s all they are, simply excuses. There isn’t an excuse out there that doesn’t have valid response arguing against it. Text marketing is brilliant for nearly any sort of business. Some of the most successful industries include Real Estate, Restaurants and Hotels, however it is also proven to be extremely effective in Retail and even Non-Profit industries, like Churches. Let’s discuss some of the reasons to skip a text marketing campaign, and find out if any of them make sense.
Excuse #1: “It’s too impersonal.”
Nope, just the opposite in fact. A newspaper advertisement is impersonal. A poster is impersonal. Sending messages directly to someone’s personal mobile phone is extremely personal – as long is it is done tastefully.
Excuse #2: “I can’t afford it.”
This is ridiculous. Advertising is expensive! It costs a great deal of money to print a billboard, or run a television commercial, and these are tactics that are often ignored. Text marketing plans are completely customizable and have a range of price plans that would be fitting for a large company, small business, or even an individual. Mobile marketing is cheap, especially compared to other options.
Excuse #3: “I don’t have time to learn a whole new technology.”
This response is actually funny! There is nothing new about text messaging. We have all been doing it for years, it is actually the primary way many people communicate with their friends and family. Applying it to your business communications is simple, it just involves a little creativity and a good company – such as Social Fuse – will walk you through it step by step.
Excuse #4: “Only teens know how to text message.”
This is just a myth. Over 75% of adults text on a daily basis - 50% of people in their 60’s regularly use text messaging also. Text messaging has been popular for many years, and its user base continues to grow exponentially.
Excuse #5: “I don’t want to limit my outreach to smartphone users only.”
Smartphones are capable of many things, such as applications and other fancy features, however text messaging is a feature that all phones are capable of – even the older models. Text messaging comes standard in nearly every mobile plan.
Excuse #6: “I could just call people directly.”
Sure, but today’s society finds voice calls to be intrusive. People would rather text than talk. Telemarketers are a thing of the past, and any response you get from dialing a potential customer will likely be negative.
Excuse #7: “People will just delete my messages.”
If someone digs through the paper to clip a coupon, I doubt they would delete a mobile version of one! 97% of messages are read and opened.
Excuse #1: “It’s too impersonal.”
Nope, just the opposite in fact. A newspaper advertisement is impersonal. A poster is impersonal. Sending messages directly to someone’s personal mobile phone is extremely personal – as long is it is done tastefully.
Excuse #2: “I can’t afford it.”
This is ridiculous. Advertising is expensive! It costs a great deal of money to print a billboard, or run a television commercial, and these are tactics that are often ignored. Text marketing plans are completely customizable and have a range of price plans that would be fitting for a large company, small business, or even an individual. Mobile marketing is cheap, especially compared to other options.
Excuse #3: “I don’t have time to learn a whole new technology.”
This response is actually funny! There is nothing new about text messaging. We have all been doing it for years, it is actually the primary way many people communicate with their friends and family. Applying it to your business communications is simple, it just involves a little creativity and a good company – such as Social Fuse – will walk you through it step by step.
Excuse #4: “Only teens know how to text message.”
This is just a myth. Over 75% of adults text on a daily basis - 50% of people in their 60’s regularly use text messaging also. Text messaging has been popular for many years, and its user base continues to grow exponentially.
Excuse #5: “I don’t want to limit my outreach to smartphone users only.”
Smartphones are capable of many things, such as applications and other fancy features, however text messaging is a feature that all phones are capable of – even the older models. Text messaging comes standard in nearly every mobile plan.
Excuse #6: “I could just call people directly.”
Sure, but today’s society finds voice calls to be intrusive. People would rather text than talk. Telemarketers are a thing of the past, and any response you get from dialing a potential customer will likely be negative.
Excuse #7: “People will just delete my messages.”
If someone digs through the paper to clip a coupon, I doubt they would delete a mobile version of one! 97% of messages are read and opened.
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