Are you a business owner who is still on the fence regarding text message marketing? If so, it’s high time to quit making those excuses. Maybe it was a budget thing, or you weren’t sure you would understand the technology. Well, text message marketing is the most affordable marketing method out there yet, and there is nothing new about the technology. People have been using text messaging as a major form of communication for years – applying to your business is not much different than how it is used on a personal level. Perhaps some of the questions in your head causing you to hesitate going forward with your mobile marketing approach are more complicated. How about these for a few examples:
Excuse #1: “People are going to find it intrusive.”
Nobody will find anything about text message marketing intrusive as long as the technology is used appropriately. Sure, cell phones are very personal devices – which is why there are so many guidelines regarding best practices to follow. Don’t generate messages too often, think about how many you would want to comfortable receive from a business you frequent. Once a week is generally a good frequency to consider. Did you know that 1 in every 4 messages results in a sale?
Excuse #2: “My messages will go ignored.”
First of all, 97% of text messages are opened and read within five minutes. How is that for not going ignored? As for the message itself, just make sure your message is valuable. Make sure whatever you send is something that people will want to open and read. Mobile coupons are a sure thing that will be appreciated - everybody loves a good deal! Useful information is always good to send also. Keep your customers in the loop. Let everybody know about your Happy Hour specials, or holiday business hours.
Excuse #3: “Nobody will want to opt-in.”
This will require a bit of creativity on your part, but it isn’t difficult at all to encourage people to opt-in to your text message marketing campaign. Provide an incentive, like a special promotion just for opting in. Nobody will be able to resist it. Also, make sure people are aware of exactly what to expect. Let them know they will receive exclusive discounts and promotions via text message from your business, and that they can opt-out at any time. Educate your employees or staff members to talk to people about how it works.
Excuse #4: “160 characters is a tight limit.”
True, but this actually works in your advantage. People appreciate messages that are short and sweet. This means that your messages must remain to the point – which ensures a positive response from your clients and customers.
Excuse #1: “People are going to find it intrusive.”
Nobody will find anything about text message marketing intrusive as long as the technology is used appropriately. Sure, cell phones are very personal devices – which is why there are so many guidelines regarding best practices to follow. Don’t generate messages too often, think about how many you would want to comfortable receive from a business you frequent. Once a week is generally a good frequency to consider. Did you know that 1 in every 4 messages results in a sale?
Excuse #2: “My messages will go ignored.”
First of all, 97% of text messages are opened and read within five minutes. How is that for not going ignored? As for the message itself, just make sure your message is valuable. Make sure whatever you send is something that people will want to open and read. Mobile coupons are a sure thing that will be appreciated - everybody loves a good deal! Useful information is always good to send also. Keep your customers in the loop. Let everybody know about your Happy Hour specials, or holiday business hours.
Excuse #3: “Nobody will want to opt-in.”
This will require a bit of creativity on your part, but it isn’t difficult at all to encourage people to opt-in to your text message marketing campaign. Provide an incentive, like a special promotion just for opting in. Nobody will be able to resist it. Also, make sure people are aware of exactly what to expect. Let them know they will receive exclusive discounts and promotions via text message from your business, and that they can opt-out at any time. Educate your employees or staff members to talk to people about how it works.
Excuse #4: “160 characters is a tight limit.”
True, but this actually works in your advantage. People appreciate messages that are short and sweet. This means that your messages must remain to the point – which ensures a positive response from your clients and customers.
No comments:
Post a Comment